Sherlock SEO
The content of this factsheet is in Dutch.
Sinds 2015 is Sherlock SEO actief als performance- & mediabureau uit Begijnendijk. Het aanbod is gericht op seo en paid media (sea/social/display). Tot de publiek bekende klanten behoren Board Of Innovation, Roofcover, Saniswitch en Style at Home.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
2 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Board change · 13 Jul 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Negative equity · 30 Jun 2025 · NBBDebts exceed assets. Sometimes a subordinated shareholder loan sits opposite that, sometimes not. Ask how the agency is covering this, and on what timescale.
- + 1 older signals within 24m
What this agency does well
- Value-added per euro of payroll above the sector median (1,32)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
3 financial years, 2022 to 2025Result, staff and balance sheet
| 2022 | 2023 | 2025 | |
|---|---|---|---|
| Result | |||
| Gross margin | € -16.041 | € 92.058 | € 95.097+3,3% |
| EBITDA | € -64.703 | € 42.116 | € 17.945 |
| EBITDA margin | - | 45,7% | 18,9% |
| Staff | |||
| Balance sheet | |||
| Equity | € -73.661 | € -50.307 | € -74.166 |
| Cash | € 52.516 | € 57.531 | € 469 |
| Liquidity ratio | 1,29 | 0,88 | 0,84 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 27/01/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 3 services
Sector focus
kmo's, scale-ups, franchises, corporates/internationale merken; o.a. bouw/HVAC, retail, e-commerce
From our own research. The agency hasn't listed its sectors yet.
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 6 people mapped
Digital marketing is the engine: 3 of 6 profiles sit there. Within that core, SEO and SEA stand out. A specialist, not a generalist: the expertise is narrow but deep.
Based on public profiles. Something wrong? Let us know.
Frequently asked questions about Sherlock SEO
- When was Sherlock SEO founded?
- In 2015.
- Where is Sherlock SEO located?
- In Begijnendijk, Belgium.
- What is Sherlock SEO specialised in?
- Paid social, Search advertising (SEA), SEO & GEO.
- Which sectors does Sherlock SEO work for?
- Construction & real estate, Retail & e-commerce.
- Who are the clients of Sherlock SEO?
- Among others Board Of Innovation, Roofcover, Saniswitch, Style at Home, Reputations, Lederland.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.