Shake
The content of this factsheet is in Dutch.
Shake bestaat sinds 1998 en profileert zich als creatief bureau uit Ukkel. Er werken ongeveer 10 mensen, uitgedrukt in voltijdse equivalenten. Het bureau combineert creatie & reclame, strategie en branding & identiteit. De ervaring zit vooral in automotive, gaming/betting, fmcg/personal care en media & sales houses.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Thin buffer · 31 Mar 2026 · NBBEquity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
- Loss-making year · 31 Mar 2025 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
- Sharp drop in equity · 31 Mar 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
What this agency does well
- Margin per hour worked rose 2 years in a row
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2022 to 2026Result, staff and balance sheet
| 2022 | 2023 | 2024 | 2025 | 2026 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 430.421 | € 597.997+38,9% | € 577.420-3,4% | € 654.782+13,4% | € 760.385+16,1% |
| EBITDA | € 116.327 | € 220.449 | € 38.021 | € -22.442 | € 50.000 |
| EBITDA margin | 27% | 36,9% | 6,6% | -3,4% | 6,6% |
| Staff | |||||
| FTE | 5,7 | 6,8+19,3% | 9,4+38,2% | 10,1+7,4% | 9,6-5% |
| Gross margin per FTE | € 75.512 | € 87.941 | € 61.428 | € 64.830 | € 79.207 |
| Payroll cost per FTE | € 54.829 | € 53.095 | € 57.186 | € 66.568 | € 67.947 |
| Balance sheet | |||||
| Equity | € 98.975 | € 252.314 | € 117.854 | € 80.195 | € 99.846 |
| Cash | € 138.272 | € 347.239 | € 63.138 | € 40.408 | € 34.829 |
| Liquidity ratio | 1,33 | 1,67 | 1,22 | 1,17 | 1,19 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2026, filed on 21/09/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026.
What the agency actually does 5 services
Sector focus
Publicly known clients
Containerboard Europe, Fairebel, Rossel Advertising, Spadel, WWF, RTL Belgium, Télévie, Beobank, AG Insurance, Buy Way, Brussels Museums, Space Applications Services, Therabel, Yongo, L'Oréal
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 22 people mapped
The heart of this team is creative: 9 of 22 profiles are makers. Within that core, Design, Art Direction and Copywriting stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. One strategist on board — enough to hold the direction, not to fill meetings.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 54% women
- 46% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2025: in 2026 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2026. Calculations by IKAg; an indication, not financial advice.
Frequently asked questions about Shake
- When was Shake founded?
- In 1998.
- Where is Shake located?
- In Ukkel, Belgium.
- What is Shake specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.
- How big is Shake?
- Around 10 full-time equivalents (financial year 2026).
- Which sectors does Shake work for?
- Automotive & mobility, Telecom & media, Food & beverage.
- Who are the clients of Shake?
- Among others Containerboard Europe, Fairebel, Rossel Advertising, Spadel, WWF, RTL Belgium, Télévie, Beobank, AG Insurance, Buy Way, Brussels Museums, Space Applications Services, Therabel, Yongo, L'Oréal.
Figures from the annual accounts up to financial year 2026. Company details checked against the CBE register on 2026-09-12.