Satisfaction
The content of this factsheet is in Dutch.
Satisfaction bestaat sinds 2004 en profileert zich als creatief bureau uit Vorst. Het team telt ongeveer 4 medewerkers (VTE). De focus ligt op creatie & reclame, strategie, branding & identiteit en video & productie. Het zwaartepunt ligt bij opdrachtgevers uit drank en spirits, mode en lifestyle, automotive en retail.
1× Effie Awards BelgiumHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Late filing · 21 Aug 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Loss-making year · 31 Dec 2025 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
- Low value-added coverage · 31 Dec 2025 · NBBEvery euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
- + 1 older signals within 24m
What this agency does well
- Strong buffer: 10,9 months of payroll in equity
- Healthy working capital (current ratio 1,34)
- Equity was earned, not injected (reserves 5,4× the capital contributed)
- Comfortable cash position: 152 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 282.877 | € 480.441+69,8% | € 378.752-21,2% | € 301.189-20,5% | € 204.185-32,2% |
| EBITDA | € 35.437 | € 135.605 | € 113.769 | € 48.169 | € -16.857 |
| EBITDA margin | 12,5% | 28,2% | 30% | 16% | -8,3% |
| Staff | |||||
| FTE | 4,0 | 4,3+7,5% | 3,6-16,3% | - | 3,3 |
| Gross margin per FTE | € 70.719 | € 111.730 | € 105.209 | - | € 61.874 |
| Payroll cost per FTE | € 59.613 | € 73.393 | € 67.077 | - | € 70.957 |
| Balance sheet | |||||
| Equity | € 333.851 | € 367.296 | € 430.499 | € 393.536 | € 192.924 |
| Cash | € 72.145 | € 69.677 | € 148.784 | € 193.226 | € 88.896 |
| Liquidity ratio | 3,12 | 2,32 | 2,78 | 2,42 | 1,34 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 21/08/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 33 services
Sector focus
Publicly known clients
Jupiler, Ghinzu, Toyota, Samsonite, Stella Artois, Tomboy, Zuny, Duvel, Peugeot, Golden Palace, Volga, Lee, Cointreau, Eastpak, Bridgestone
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 33% women
- 67% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2023: in 2025 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Award-winning work 1 award(s)
- Effie Awards Belgium BronzeMerk: Duvel · “ZUNY, the New Generation Telecom — ZUNY” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about Satisfaction
- When was Satisfaction founded?
- In 2004.
- Where is Satisfaction located?
- In Vorst, Belgium.
- What is Satisfaction specialised in?
- AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Campaign concepts & big ideas.
- How big is Satisfaction?
- Around 3 full-time equivalents (financial year 2025).
- Which sectors does Satisfaction work for?
- Automotive & mobility, Fashion & lifestyle, Retail & e-commerce, Food & beverage.
- Who are the clients of Satisfaction?
- Among others Jupiler, Ghinzu, Toyota, Samsonite, Stella Artois, Tomboy, Zuny, Duvel, Peugeot, Golden Palace, Volga, Lee, Cointreau, Eastpak, Bridgestone.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.