Where is Redbit located?

In Frasnes-Lez-Anvaing, Belgium.

What is Redbit specialised in?

Campaign concepts & big ideas, Campaign execution, Website development.

Around 2 full-time equivalents (financial year 2024).

Review: Redbit

Q: Who are the clients of Redbit?

Among others B&B La Maison Bruges, Oaksdale, Sint-Franciscusschool Burst, Enigmo, Amberhoeve, Jump & Joy, Antero, Arnold, Sulo / Intradura, HM Technics, Mondian Belgium, Demoor Geraardsbergen.

Redbit is een digitaal bureau (web & platform) uit Frasnes-lez-Buissenal, actief sinds 2022. Het bureau is toegespitst op webdevelopment en creatie & reclame. De klanten komen vooral uit breed (kmo's en lokale/regionale bedrijven).

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20232024

Latest year: € 218.020 gross margin, growth +16,1% against a sector median of +0,6%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20232024

RedbitSector median

EBITDA margin 55,9%, sector median 20,7%. Value-added coverage 2,47 (median 1,18).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 121.122

Median (2024) € 74.646

Against a payroll cost of € 46.013 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 69

Median (2024) € 46

3.176 hours worked, 1.764 per FTE. Against that sits € 26 of payroll cost per hour worked, leaving € 43 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 10,0 months (median 4,9 mo). Equity in the latest year: € 69.252.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 1.520. Liquidity ratio 0,50: current assets cover short-term debt not in full. Solvency 16,5%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 94 days of supplier credit, sector median 47. The accounts were filed 286 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 13 Oct 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Late filing · 24 Jun 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (55,9%)
Strong buffer: 10,0 months of payroll in equity
Stable team (no meaningful FTE loss)
Value-added per euro of payroll above the sector median (2,47)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

2 financial years, 2023 to 2024Result, staff and balance sheet

	2023	2024
Result
Gross margin	€ 187.864	€ 218.020+16,1%
EBITDA	€ 21.993	€ 121.838
EBITDA margin	11,7%	55,9%
Staff
FTE	1,8	1,80%
Gross margin per FTE	€ 104.369	€ 121.122
Payroll cost per FTE	€ 88.118	€ 46.013
Balance sheet
Equity	€ 9.779	€ 69.252
Cash	€ 2.540	€ 1.520
Liquidity ratio	0,33	0,50

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2024, filed on 13/10/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 3 services

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Digital Experience & Tech

Website development

Sector focus

Travel & hospitalityEducation

Publicly known clients

B&B La Maison Bruges, Oaksdale, Sint-Franciscusschool Burst, Enigmo, Amberhoeve, Jump & Joy, Antero, Arnold, Sulo / Intradura, HM Technics, Mondian Belgium, Demoor Geraardsbergen

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 3 people mapped

A small team: short lines, little noise between you and the makers.

W

Wouter

Zaakvoerder

R

Rayane

Developer

R

Robin

Grafisch ontwerp

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 46.013

-23% versus the median

Team composition

1,8 FTE

€ 46.013

Median Digitaal bureau (web & platform) (2024) € 59.996All agencies (2024) € 59.021

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2023

55,6%

Median for this type of agency (2024): 29,3%

Inflow 2023

155,6%

2,8 FTE in, 1,0 FTE out

Net team change

+1,8 FTE

20232024

Figures for financial year 2023: in 2024 this agency published no inflow or outflow.

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.