What is Qreative specialised in?

Marketing strategy, Paid social, Search advertising (SEA), SEO & GEO, Website development.

Around 1 full-time equivalent (financial year 2025).

Review: Qreative

Q: Who are the clients of Qreative?

Among others CAP4LAND, Audicia, Lieutenant Guillaume, FGME, AVBC Chauffage, Eleven Padel, Wavekind.

Qreative is een digitaal bureau (web & platform) uit Baulers, actief sinds 2019. Ze werken rond webdevelopment, seo, paid media (sea/social/display) en strategie. Het zwaartepunt ligt bij opdrachtgevers uit kmo's en zelfstandigen in brabant wallon/brussel. Uit de publiek bekende klantenlijst: CAP4LAND, Audicia, Lieutenant Guillaume en FGME.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 54.270 gross margin, growth - against a sector median of +0,6%.

Not enough history

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

QreativeSector median

EBITDA margin 56,4%, sector median 20,7%. Value-added coverage 2,47 (median 1,18).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 60.300

Median (2024) € 74.646

Against a payroll cost of € 20.702 per FTE. The ratio between the two is the coverage rate above.

Below the median

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 8,9 months (median 4,9 mo). Equity in the latest year: € 15.399.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 14.258. Liquidity ratio 1,41: current assets cover short-term debt in full. Solvency 29,6%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 53 days of supplier credit, sector median 47. The accounts were filed 181 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Sharp drop in equity · 31 Dec 2025 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
Loss-making year · 31 Dec 2024 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (56,4%)
Strong buffer: 8,9 months of payroll in equity
Value-added per euro of payroll above the sector median (2,47)
Healthy working capital (current ratio 1,41)
Comfortable cash position: 279 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 15.624	€ 2.150-86,2%	€ 19.015+784,5%	€ -10.794-156,8%	€ 54.270
EBITDA	€ 15.405	€ 1.427	€ 16.841	€ -10.849	€ 30.608
EBITDA margin	98,6%	66,4%	88,6%	-	56,4%
Staff
FTE	-	-	-	-	0,9
Gross margin per FTE	-	-	-	-	€ 60.300
Payroll cost per FTE	-	-	-	-	€ 20.702
Balance sheet
Equity	€ 36.175	€ 33.739	€ 24.022	€ 12.019	€ 15.399
Cash	€ 46.546	€ 21.919	€ 10.754	€ 6.345	€ 14.258
Liquidity ratio	2,23	3,03	1,68	1,74	1,41

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
The figures cover financial year 2025, filed on 30/06/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Strategy & Insights

Marketing strategy

Media

Paid social Search advertising (SEA)

Digital Experience & Tech

SEO & GEO Website development

Sector focus

B2B services

Publicly known clients

CAP4LANDAudiciaLieutenant GuillaumeFGMEAVBC ChauffageEleven PadelWavekind

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 1 people mapped

TB

Thomas Beauduin

Photographe et vidéaste

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 20.702

-66% versus the median

Team composition

0,9 FTE

€ 20.702

Median Digitaal bureau (web & platform) (2024) € 59.996All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

111,1%

Median for this type of agency (2024): 29,3%

Inflow 2025

222,2%

2,0 FTE in, 1,0 FTE out

Net team change

+1,0 FTE

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.