How big is Pure Agency?

Around 0 full-time equivalents (financial year 2024).

Review: Pure Agency

Q: Who are the clients of Pure Agency?

Among others Sur Plus Tenerife, LocksNLips, N'Sane, Fit In, Barbecoa, Dartstime Schoten, Arttho Agency, Marula, Endo Projects, Missing Link, Exclusive Hobbyshop, De Zeepzusters, 3 Little Stories, Diode Arena, Perron 87/47.

Sinds 2019 is Pure Agency actief als digitaal bureau (web & platform) uit Temse. Het bureau is toegespitst op webdevelopment. De ervaring zit vooral in kmo's die digitaal willen groeien en e-commerce/retail.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202120222024

Latest year: € -92.709 gross margin, growth - against a sector median of +0,6%.

Not enough history

MarginEBITDA / gross margin · value-added coverage

202120222024

Pure AgencySector median

EBITDA margin -, sector median 20,7%. Value-added coverage -8,55 (median 1,18).

No margin data

Revenue per headGross margin per FTE, against payroll cost

€ -309.029

Median (2024) € 74.646

Against a payroll cost of € 36.885 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ -150

Median (2024) € 46

618 hours worked, 2.060 per FTE. Against that sits € 18 of payroll cost per hour worked, leaving € -168 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: -103,4 months (median 4,9 mo). Equity in the latest year: € -95.388.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 3.099. Liquidity ratio 0,99: current assets cover short-term debt not in full. Solvency -163,9%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

The accounts were filed 197 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Partnerstatus gedaald · 1 Oct 2026 · Partnerdirectory
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Board change · 19 Nov 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
+ 2 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Comfortable cash position: 102 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2021 to 2024Result, staff and balance sheet

	2021	2022	2024
Result
Gross margin	€ 4.091	€ -12.212-398,5%	€ -92.709
EBITDA	€ 3.926	€ -13.056	€ -105.717
EBITDA margin	96%	-	-
Staff
FTE	-	-	0,3
Gross margin per FTE	-	-	€ -309.029
Payroll cost per FTE	-	-	€ 36.885
Balance sheet
Equity	€ 6.381	€ 9.360	€ -95.388
Cash	€ 185	€ 28.997	€ 3.099
Liquidity ratio	2,77	8,08	0,99

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2024, filed on 15/04/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 1 services

Digital Experience & Tech

Website development

Sector focus

KMO's die digitaal willen groeiene-commerce/retail

From our own research. The agency hasn't listed its sectors yet.

Publicly known clients

Sur Plus Tenerife, LocksNLips, N'Sane, Fit In, Barbecoa, Dartstime Schoten, Arttho Agency, Marula, Endo Projects, Missing Link, Exclusive Hobbyshop, De Zeepzusters, 3 Little Stories, Diode Arena, Perron 87/47

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 2 people mapped

MC

Maarten Caus

TF

Timothy Flies

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 36.885

-39% versus the median

Team composition

0,3 FTE

€ 36.885

Median Digitaal bureau (web & platform) (2024) € 59.996All agencies (2024) € 59.021

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

5.333,3%

Median for this type of agency (2024): 29,3%

Inflow 2024

5.333,3%

16,0 FTE in, 16,0 FTE out

Net team change

0,0 FTE

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.