What is Online Marketing Monkey specialised in?

Paid social, Search advertising (SEA), Organic social content, Social strategy & platform mix, SEO & GEO.

How big is Online Marketing Monkey?

Around 3 full-time equivalents (financial year 2025).

Review: Online Marketing Monkey

Q: Who are the clients of Online Marketing Monkey?

Among others Krant van West-Vlaanderen, Medibib, Lingerie Ohlala, Pietercil Group, HLN Shop, Scholen van Morgen, Immo Da Vinci, Circus Jojo, Mijnfopspeen.be.

Online Marketing Monkey is al ruim tien jaar actief als performance- & mediabureau uit Sint-Kruis. Op de loonlijst staan ongeveer 3 voltijdse equivalenten. De opgegeven expertises zijn paid media (sea/social/display), seo en social media. Sectorieel richt het bureau zich vooral op kmo's en regio brugge/west-vlaanderen.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 151.303 gross margin, growth -22,7% against a sector median of +5,3%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Online Marketing MonkeySector median

EBITDA margin 21,6%, sector median 28%. Value-added coverage 1,28 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 58.193

Median (2025) € 76.236

Against a payroll cost of € 45.000 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 32

Median (2025) € 47

4.696 hours worked, 1.806 per FTE. Against that sits € 25 of payroll cost per hour worked, leaving € 7 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 31,6 months (median 6,3 mo). Equity in the latest year: € 307.711.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 149.992. Liquidity ratio 4,28: current assets cover short-term debt in full. Solvency 76,8%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 22 days of supplier credit, sector median 63. The accounts were filed 191 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 5 years
Strong buffer: 31,6 months of payroll in equity
Value-added per euro of payroll above the sector median (1,28)
Healthy working capital (current ratio 4,28)
Equity was earned, not injected (reserves 14,4× the capital contributed)
Comfortable cash position: 468 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 115.585	€ 144.245+24,8%	€ 193.592+34,2%	€ 195.618+1%	€ 151.303-22,7%
EBITDA	€ 59.022	€ 67.209	€ 69.850	€ 81.263	€ 32.674
EBITDA margin	51,1%	46,6%	36,1%	41,5%	21,6%
Staff
FTE	1,8	2,1+16,7%	3,0+42,9%	2,9-3,3%	2,6-10,3%
Gross margin per FTE	€ 64.214	€ 68.688	€ 64.531	€ 67.454	€ 58.193
Payroll cost per FTE	€ 31.047	€ 36.304	€ 40.501	€ 39.008	€ 45.000
Balance sheet
Equity	€ 173.919	€ 219.184	€ 264.485	€ 318.083	€ 307.711
Cash	€ 178.306	€ 234.455	€ 286.056	€ 234.706	€ 149.992
Liquidity ratio	4,23	4,37	3,93	5,60	4,28

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 10/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Media

Paid social Search advertising (SEA)

Social, Influencer & Community

Organic social content Social strategy & platform mix

Digital Experience & Tech

SEO & GEO

Sector focus

Media & entertainmentRetail & e-commerceHealth & pharmaFMCGReal estate & construction

Publicly known clients

Krant van West-Vlaanderen, Medibib, Lingerie Ohlala, Pietercil Group, HLN Shop, Scholen van Morgen, Immo Da Vinci, Circus Jojo, Mijnfopspeen.be

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 6 people mapped

Digital marketing is the engine: 5 of 6 profiles sit there. Within that core, Content Marketing and Analytics stand out. A specialist, not a generalist: the expertise is narrow but deep.

JG

James Groenemans

Zaakvoerder – SEO & SEA specialist

IC

Ilyas Cardon

Digital marketeer

LV

Laura Vits

Online marketeer

NG

Nanou Gevaert

Online marketeer

SA

Sofie AI

Digital marketeer

TL

Tiana Lateste

Digital marketing stagaire

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 45.000

-28% versus the median

Team composition

2,6 FTE

€ 45.000

Median Performance- & mediabureau (2025) € 62.495All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

76,9%

Median for this type of agency (2025): 25,1%

Inflow 2025

/

20212022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.