What is Online Ed specialised in?

Content strategy & editorial, Copywriting & long-form content, Paid social, Search advertising (SEA), Organic social content, Social strategy & platform mix.

How big is Online Ed?

Around 1 full-time equivalent (financial year 2025).

Review: Online Ed

Q: Who are the clients of Online Ed?

Among others LiLBHair, Nova Academy, VDA Sociaal Kantoor, Prima Donna, Chevi's, De Interieurdokter, Mint Advocaten, Optiek Rommelaere.

Online Ed is al ruim tien jaar actief als social media bureau uit Zottegem. De opgegeven expertises zijn social media, content & copy en paid media (sea/social/display). De klanten komen vooral uit kmo's en lokale handelaars. Tot de publiek bekende klanten behoren LiLBHair, Nova Academy, VDA Sociaal Kantoor en Prima Donna.

Partnerships

Meta Partner

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 89.385 gross margin, growth +2,8% against a sector median of +23,8%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Online EdSector median

EBITDA margin 24,5%, sector median 29,6%. Value-added coverage 1,34 (median 1,35).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 63.847

Median (2025) € 70.836

Against a payroll cost of € 46.700 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 38

Median (2025) € 42

2.374 hours worked, 1.696 per FTE. Against that sits € 28 of payroll cost per hour worked, leaving € 10 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 4,9 months (median 7,4 mo). Equity in the latest year: € 26.965.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 8.122. Liquidity ratio 0,76: current assets cover short-term debt not in full. Solvency 19,7%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 122 days of supplier credit, sector median 57. The accounts were filed 189 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Sharp drop in equity · 31 Dec 2024 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Margin per hour worked rose 2 years in a row

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 90.275	€ 88.007-2,5%	€ 49.086-44,2%	€ 86.977+77,2%	€ 89.385+2,8%
EBITDA	€ 54.214	€ 38.210	€ -10.823	€ 19.408	€ 21.909
EBITDA margin	60,1%	43,4%	-22%	22,3%	24,5%
Staff
FTE	1,3	1,4+7,7%	1,3-7,1%	1,5+15,4%	1,4-6,7%
Gross margin per FTE	€ 69.442	€ 62.862	€ 37.759	€ 57.985	€ 63.847
Payroll cost per FTE	€ 26.796	€ 34.702	€ 44.825	€ 43.888	€ 46.700
Balance sheet
Equity	€ 26.004	€ 44.075	€ 19.184	€ 19.268	€ 26.965
Cash	€ 8.360	€ 3.942	€ 11.064	€ 4.194	€ 8.122
Liquidity ratio	0,94	1,06	0,70	0,67	0,76

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 08/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Content & Production

Content strategy & editorial Copywriting & long-form content

Media

Paid social Search advertising (SEA)

Social, Influencer & Community

Organic social content Social strategy & platform mix

Sector focus

EducationB2B servicesRetail & e-commerce

Publicly known clients

LiLBHairNova AcademyVDA Sociaal KantoorPrima DonnaChevi'sDe InterieurdokterMint AdvocatenOptiek Rommelaere

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 3 people mapped

Digital marketing is the engine: 2 of 3 profiles sit there. Within that core, SEA and Analytics stand out. One strategist on board — enough to hold the direction, not to fill meetings. A small team: short lines, little noise between you and the makers.

ED

Ellen Dupont

Strategische Denker

FD

Floris Daenens

Performance Marketeer

RD

Ruben Denys

Performance Marketeer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 46.700

-6% versus the median

Team composition

1,4 FTE

71% women
29% men

€ 46.700

Median Social media bureau (2025) € 49.614All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

342,9%

Median for this type of agency (2025): 39,7%

Inflow 2025

342,9%

4,8 FTE in, 4,8 FTE out

Net team change

0,0 FTE

20212022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Official partnerships 1 badge(s)

Meta: Partner1 of 4 Belgian partners in the IKAg database.

As published in the platforms' official partner directories, collected by IKAg.