Mr. & Mrs. Fly: conceptmakers
Mr. & Mrs. Fly zijn conceptmakers met jarenlange ervaring.
The content of this factsheet is in Dutch.
Mr. & Mrs. Fly is al ruim tien jaar actief als creatief bureau uit Gent. Het aanbod is gericht op creatie & reclame en content & copy. Sectorieel richt het bureau zich vooral op agencies en merken (b2b en white label voor bureaus). Tot de publiek bekende klanten behoren ALDI, Attentia, UGent en Lilliputiens.
Mr. & Mrs. Fly zijn conceptmakers met jarenlange ervaring. Ideeën voor een volledige 360° campagne, copywriting voor een radiospot, on- en offline art direction, scripts voor influencers, brand activation, een event of een sociale media post ... wij creëren op maat van elk budget en zonder big agency overheadkosten.
Klanten
Bedrijven, brands, organisaties waar we een match mee voelen en die ook zonder reuzebudget een bold concept of opvallende campagne op maat willen.
Zelfomschreven cultuur:
Humoristisch, hands-on, punctueel, up-to-date, fris en to-the-point
Team:
1 art director / conceptmaker / design
1 copywriter / conceptmaker / scriptwriter
Referentieklanten: Attentia, Vlam, Alegria Pools, Lilliputiens, ...
Partners: Raygun, Sonhouse, GINKGO, Wiseguy, ...
Concurrentie: Bonka, Boom agency
Inspiratie: Kesselskramer, Mutant, Vogue Business, Creative Boom, ...
Ondernemingsnummer: BE0809.389.081
Gemiddelde klantgrootte: 120k
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Late filing · 6 Aug 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- + 3 older signals within 24m
What this agency does well
- EBITDA margin above the sector median (93,4%)
- Healthy working capital (current ratio 2,13)
- Equity was earned, not injected (reserves 2,4× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2021 to 2024Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € -19.518 | € 35.940 | € -23.716-166% | € 32.305 |
| EBITDA | € -21.079 | € 34.233 | € -25.884 | € 30.163 |
| EBITDA margin | - | 95,3% | - | 93,4% |
| Staff | ||||
| Balance sheet | ||||
| Equity | € 83.363 | € 96.235 | € 52.863 | € 51.613 |
| Cash | € 27.073 | € 81.041 | € 15.342 | € 29.447 |
| Liquidity ratio | 3,52 | 2,35 | 2,82 | 2,13 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 06/08/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 4 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 1 people mapped
Based on public profiles. Something wrong? Let us know.
Frequently asked questions about Mr. & Mrs. Fly
- When was Mr. & Mrs. Fly founded?
- In 2009.
- Where is Mr. & Mrs. Fly located?
- In Gent, Belgium.
- What is Mr. & Mrs. Fly specialised in?
- Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Copywriting & long-form content, Branding, Reclamebureau.
- Who are the clients of Mr. & Mrs. Fly?
- Among others Attentia, Vlam, Alegria Pools, Lilliputiens, ....
Figures from the annual accounts up to financial year 2024. Company details checked against the CBE register on 2026-10-13.