How big is Motion Makers?

Around 10 full-time equivalents (financial year 2025).

Review: Motion Makers

Q: Who are the clients of Motion Makers?

Among others Streamz, Telenet, Play Sports, DAZN, Eén, Canvas, Sporza, Lantis, BNP Paribas Fortis, Deloitte.

Motion Makers, opgericht in 2022, is een productiehuis uit Vilvoorde. Het team telt ongeveer 10 medewerkers (VTE). De dienstverlening draait om video & productie. Sectorieel richt het bureau zich vooral op corporates/blue-chip merken, overheid en agencies. Namen die publiek aan dit bureau gelinkt worden: Streamz, Telenet, Play Sports en DAZN.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202320242025

Latest year: € 1,35 mln gross margin, growth 0% against a sector median of +11,2%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

202320242025

Motion MakersSector median

EBITDA margin 55%, sector median 41,6%. Value-added coverage 2,21 (median 1,44).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 133.704

Median (2024) € 71.844

Against a payroll cost of € 60.577 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 79

Median (2024) € 44

17.040 hours worked, 1.687 per FTE. Against that sits € 36 of payroll cost per hour worked, leaving € 43 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 32,9 months (median 9,2 mo). Equity in the latest year: € 1,68 mln.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 543.634. Liquidity ratio 2,69: current assets cover short-term debt in full. Solvency 62,3%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 43 days of supplier credit, sector median 43. The accounts were filed 194 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Board change · 27 Sep 2024 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (55,0%)
Profitable in every one of the last 3 years
Strong buffer: 32,9 months of payroll in equity
Team grew (+17,4% FTE in the latest year)
Value-added per euro of payroll above the sector median (2,21)
Healthy working capital (current ratio 2,69)
Comfortable cash position: 324 days of payroll
Turnover below the median (9,9%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2023 to 2025Result, staff and balance sheet

	2023	2024	2025
Result
Gross margin	€ 1,98 mln	€ 1,35 mln-31,7%	€ 1,35 mln0%
EBITDA	€ 1,18 mln	€ 694.271	€ 743.155
EBITDA margin	59,7%	51,4%	55%
Staff
FTE	10,0	8,6-14%	10,1+17,4%
Gross margin per FTE	€ 197.649	€ 156.995	€ 133.704
Payroll cost per FTE	€ 84.647	€ 76.908	€ 60.577
Balance sheet
Equity	€ 626.944	€ 1,14 mln	€ 1,68 mln
Cash	€ 587.242	€ 158.466	€ 543.634
Liquidity ratio	1,46	2,06	2,69

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 13/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 1 services

Content & Production

Video production

Sector focus

Media & entertainmentTelecomFinance & insuranceB2B servicesReal estate & construction

Publicly known clients

StreamzTelenetPlay SportsDAZNEénCanvasSporzaLantisBNP Paribas FortisDeloitte

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 20 people mapped

One strategist on board — enough to hold the direction, not to fill meetings.

FP

Filip Porrez

Managing Director

FD

Fred Dibono

Creative Director

A

Anke

A

Arne

CJ

Cris Jansen

Video Strategist

D

Dries

E

Ellen

F

Flore

H

Hannelore

J

Janne

J

Jelle

J

Johan

L

Ludo

L

Luna

M

Mehdi

M

Michael

P

Pieter

R

Renaat

T

Tom

W

Wendy

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 60.577

+19% versus the median

Team composition

10,1 FTE

60% women
40% men

€ 60.577

Median Productiehuis (2024) € 51.086All agencies (2024) € 59.069

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

9,9%

Median for this type of agency (2024): 30,6%

Inflow 2025

19,8%

2,0 FTE in, 1,0 FTE out

Net team change

+1,0 FTE

202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.