What is Mission Systole specialised in?

Campaign concepts & big ideas, Campaign execution, Website development, Corporate communication, PR strategy & media relations.

How big is Mission Systole?

Around 2 full-time equivalents (financial year 2025).

Review: Mission Systole

Mission Systole, opgericht in 2008, is een pr- & communicatiebureau uit Ukkel. Op de loonlijst staan ongeveer 2 voltijdse equivalenten. Ze werken rond pr & communicatie, creatie & reclame en webdevelopment. De klanten komen vooral uit brede mix kmo en grotere merken.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 223.980 gross margin, growth -3,5% against a sector median of +1,2%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

2022202320242025

Mission SystoleSector median

EBITDA margin 37,9%, sector median 25,6%. Value-added coverage 1,61 (median 1,29).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 97.383

Median (2024) € 74.978

Against a payroll cost of € 60.436 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 60

Median (2024) € 47

3.724 hours worked, 1.619 per FTE. Against that sits € 37 of payroll cost per hour worked, leaving € 23 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 25,7 months (median 12,2 mo). Equity in the latest year: € 297.797.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 4.532. Liquidity ratio 1,59: current assets cover short-term debt in full. Solvency 48%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 337 days of supplier credit, sector median 87. The accounts were filed 161 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
+ 1 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (37,9%)
Profitable in every one of the last 4 years
Strong buffer: 25,7 months of payroll in equity
Team grew (+15,0% FTE in the latest year)
Value-added per euro of payroll above the sector median (1,61)
Healthy working capital (current ratio 1,59)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 230.413	€ 166.997-27,5%	€ 232.175+39%	€ 223.980-3,5%
EBITDA	€ 79.846	€ 54.005	€ 105.928	€ 84.978
EBITDA margin	34,7%	32,3%	45,6%	37,9%
Staff
FTE	3,0	2,0-33,3%	2,00%	2,3+15%
Gross margin per FTE	€ 76.804	€ 83.498	€ 116.087	€ 97.383
Payroll cost per FTE	€ 50.189	€ 56.496	€ 63.123	€ 60.436
Balance sheet
Equity	€ 230.925	€ 233.862	€ 246.748	€ 297.797
Cash	€ 55.137	€ 105.453	€ 21.178	€ 4.532
Liquidity ratio	1,84	2,09	1,32	1,59

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 08/12/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Digital Experience & Tech

Website development

PR & Reputation

Corporate communication PR strategy & media relations

Sector focus

Health & pharma

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 5 people mapped

The heart of this team is creative: 2 of 5 profiles are makers. Within that core, Design and Art Direction stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A specialist, not a generalist: the expertise is narrow but deep.

AT

Alexis Tinel

Managing Director

DA

Didier Aerlebout

Creative Director

GM

Gregory Miller

Efficient Agency Director and Health Strategist

VL

Vinciane Laine

Account Manager

CF

Cindy Forthomme

Cross-media Graphic Designer

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 60.436

-4% versus the median

Team composition

2,3 FTE

€ 60.436

Median PR- & communicatiebureau (2024) € 62.663All agencies (2024) € 59.021

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2024): 36,8%

Inflow 2025

43,5%

2022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.