Meezy
The content of this factsheet is in Dutch.
Vanuit Lokeren werkt Meezy sinds 2021 als performance- & mediabureau. Op de loonlijst staan ongeveer 5 voltijdse equivalenten. Het bureau is toegespitst op paid media (sea/social/display) en content & copy.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
1 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Board change · 17 Jun 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Registered office moved · 2 Oct 2025 · StaatsbladThe registered office relocated. Usually just a new office.
- Critical buffer · 30 Jun 2025 · NBBEquity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
- Late filing · 10 Mar 2025 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Registered office moved · 12 Feb 2025 · StaatsbladThe registered office relocated. Usually just a new office.
What this agency does well
- EBITDA margin above the sector median (43,5%)
- Team grew (+113,0% FTE in the latest year)
- Value-added per euro of payroll above the sector median (2,00)
- Healthy working capital (current ratio 1,32)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
3 financial years, 2023 to 2025Result, staff and balance sheet
| 2023 | 2024 | 2025 | |
|---|---|---|---|
| Result | |||
| Gross margin | € 43.472 | € -93.412-314,9% | € 663.422 |
| EBITDA | € 8.859 | € -223.049 | € 288.780 |
| EBITDA margin | 20,4% | - | 43,5% |
| Staff | |||
| FTE | - | 2,3 | 4,9+113% |
| Gross margin per FTE | - | € -40.614 | € 135.392 |
| Payroll cost per FTE | - | € 55.886 | € 55.529 |
| Balance sheet | |||
| Equity | € 2.550 | € -238.325 | € 13.577 |
| Cash | € 5.942 | € 9.063 | € 13.780 |
| Liquidity ratio | 1,19 | 1,09 | 1,32 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 14/01/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 4 services
Sector focus
Publicly known clients
Einchorn Kinderwagen, Revo Loo, MaxPro Hair, Measie, Inuteq, Furnicher, ShoeFresh, Limmys, Huel, Arredamenti, Dingbats, Fitbit, Voltero, Full Of Yoga, Adidas
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 32 people mapped
A broad team with no clear centre of gravity — account & project, creative and digital marketing carry roughly equal weight. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. One strategist on board — enough to hold the direction, not to fill meetings.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Meezy
- When was Meezy founded?
- In 2021.
- Where is Meezy located?
- In Lokeren, Belgium.
- What is Meezy specialised in?
- Content strategy & editorial, Copywriting & long-form content, Paid social, Search advertising (SEA).
- How big is Meezy?
- Around 5 full-time equivalents (financial year 2025).
- Which sectors does Meezy work for?
- Retail & e-commerce.
- Who are the clients of Meezy?
- Among others Einchorn Kinderwagen, Revo Loo, MaxPro Hair, Measie, Inuteq, Furnicher, ShoeFresh, Limmys, Huel, Arredamenti, Dingbats, Fitbit, Voltero, Full Of Yoga, Adidas.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.