How big is Meet Marcel?

Around 10 full-time equivalents (financial year 2025).

Review: Meet Marcel

Vanuit Brugge werkt Meet Marcel sinds 2007 als eventbureau. De bezetting ligt rond 10 VTE. Het bureau is toegespitst op events. De klanten komen vooral uit corporate / b2b events.

Awards

9× BEA Awards

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 535.508 gross margin, growth -51,7% against a sector median of -8,9%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Meet MarcelSector median

EBITDA margin -21,6%, sector median 36,2%. Value-added coverage 0,82 (median 1,50).

Loss-making

Revenue per headGross margin per FTE, against payroll cost

€ 51.991

Median (2025) € 92.992

Against a payroll cost of € 63.097 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 30

Median (2025) € 56

17.725 hours worked, 1.721 per FTE. Against that sits € 37 of payroll cost per hour worked, leaving € -6 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 3,4 months (median 9,8 mo). Equity in the latest year: € 185.410.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 869.149. Liquidity ratio 1,05: current assets cover short-term debt in full. Solvency 8,8%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 932 days of supplier credit, sector median 87. The accounts were filed 181 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Sharp drop in equity · 31 Dec 2025 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
+ 3 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Equity was earned, not injected (reserves 2,2× the capital contributed)
Comfortable cash position: 488 days of payroll
Turnover below the median (34,0%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 975.054	€ 1,23 mln+26,3%	€ 692.572-43,8%	€ 1,11 mln+60%	€ 535.508-51,7%
EBITDA	€ 330.218	€ 433.320	€ -75.883	€ 422.019	€ -115.837
EBITDA margin	33,9%	35,2%	-11%	38,1%	-21,6%
Staff
FTE	10,9	13,9+27,5%	14,1+1,4%	10,9-22,7%	10,3-5,5%
Gross margin per FTE	€ 89.455	€ 88.631	€ 49.119	€ 101.685	€ 51.991
Payroll cost per FTE	€ 46.175	€ 50.833	€ 54.402	€ 56.817	€ 63.097
Balance sheet
Equity	€ 472.758	€ 472.758	€ 347.553	€ 347.510	€ 185.410
Cash	€ 88.038	€ 1,09 mln	€ 292.245	€ 516.860	€ 869.149
Liquidity ratio	1,10	1,10	1,07	1,14	1,05

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 30/06/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 1 services

Events, Sponsoring & Activation

Events & experiences

Sector focus

Corporate / B2B events

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 63.097

+1% versus the median

Team composition

10,3 FTE

80% women
20% men

€ 63.097

Median Eventbureau (2025) € 62.258All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

34,0%

Median for this type of agency (2025): 47,2%

Inflow 2025

24,3%

2,5 FTE in, 3,5 FTE out

Net team change

-1,0 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Award-winning work 9 award(s)

2023

BEA Awards BronzeB2C Events · “SEE - Sonic Eatable Experience (ING Belgium)” · source ↗
BEA Awards GoldB2B Events · “OKKULT (B.O.E.M.M. / Jobfixers)” · source ↗

2022

BEA Awards GoldB2B Events · “ING 150Y - Dare To Do Your Thing (ING)” · source ↗
BEA Awards WinnerSpecial Award (Jury) · “Finit Hic Deo (Versluys Holding)” · source ↗

2019

BEA Awards GoldB2B Events · “Bartender Days (Copperhead)” · source ↗

2018

BEA Awards GoldB2B Events · “25Y of Hubo Talent (Hubo Belgie)” · source ↗

2017

BEA Awards BronzeB2B Events · “PwC Kick-off Events 2016” · source ↗
BEA Awards SilverB2B Events · “Jardin Bohemien” · source ↗

2016

BEA Awards Gold“Provamel International Bloggers event” · source ↗

As published by the organising award shows, collected by IKAg.