Mediasoft
The content of this factsheet is in Dutch.
Mediasoft is een digitaal bureau (web & platform) uit Genk. Het aanbod bestrijkt webdevelopment, strategie en branding & identiteit. Tot de publiek bekende klanten behoren KrisKras.
1× Feweb Excellence AwardsHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Board change · 15 Jan 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Loss-making year · 31 Dec 2024 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
What this agency does well
- Strong buffer: 8,1 months of payroll in equity
- Healthy working capital (current ratio 1,68)
- Equity was earned, not injected (reserves 2,2× the capital contributed)
- Comfortable cash position: 209 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2024Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2024 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 590.424 | € 172.303-70,8% | € 359.775+108,8% | € 399.271+11% | € 82.010-79,5% |
| EBITDA | € 167.568 | € -21.568 | € -5.490 | € 15.843 | € -15.250 |
| EBITDA margin | 28,4% | -12,5% | -1,5% | 4% | -18,6% |
| Staff | |||||
| FTE | 7,3 | 6,3-13,7% | 6,4+1,6% | 5,6-12,5% | 3,2 |
| Gross margin per FTE | € 80.880 | € 27.350 | € 56.215 | € 71.298 | € 25.628 |
| Payroll cost per FTE | € 55.967 | € 30.617 | € 56.289 | € 69.103 | € 27.668 |
| Balance sheet | |||||
| Equity | € 237.136 | € 80.380 | € 53.993 | € 71.287 | € 59.408 |
| Cash | € 395.503 | € 212.718 | € 129.389 | € 124.736 | € 50.755 |
| Liquidity ratio | 1,68 | 1,21 | 1,20 | 1,52 | 1,68 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 14/04/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 4 services
Sector focus
Generalistisch B2B en B2C, overheid
From our own research. The agency hasn't listed its sectors yet.
Publicly known clients
KrisKras
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 1 people mapped
Based on public profiles. Something wrong? Let us know.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2024: in 2025 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Award-winning work 1 award(s)
- Feweb Excellence Awards GoldBusiness-to-Business · “allroundflandrien.be” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about Mediasoft
- Where is Mediasoft located?
- In Genk, Belgium.
- What is Mediasoft specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Website development.
- How big is Mediasoft?
- Around 3 full-time equivalents (financial year 2024).
- Who are the clients of Mediasoft?
- Among others KrisKras.
Figures from the annual accounts up to financial year 2024. Company details checked against the CBE register on 2026-09-12.