What is MediaMixer specialised in?

AI & innovation strategy, Customer & audience strategy, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution.

How big is MediaMixer?

Around 29 full-time equivalents (financial year 2025).

Review: MediaMixer

Q: Who are the clients of MediaMixer?

Among others Lantis, Cornet, NN Insurance Belgium, Eneco, Umicore, SIPEF, Telenet, Acerta, Port of Antwerp-Bruges, Stad Antwerpen, VDAB, Mondelez, Catalisti, Vlaamse Landmaatschappij.

Sinds 2013 is MediaMixer actief als contentbureau uit Antwerpen. De bezetting ligt rond 29 VTE. De focus ligt op content & copy, video & productie en events. De ervaring zit vooral in corporate/b2b content & communicatie.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 2,12 mln gross margin, growth -9,5% against a sector median of -2,3%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

2022202320242025

MediaMixerSector median

EBITDA margin 19,2%, sector median 24,2%. Value-added coverage 1,24 (median 1,28).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 74.181

Median (2024) € 78.822

Against a payroll cost of € 59.625 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 45

Median (2024) € 50

46.970 hours worked, 1.642 per FTE. Against that sits € 36 of payroll cost per hour worked, leaving € 9 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 6,7 months (median 7,3 mo). Equity in the latest year: € 955.336.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 830.423. Liquidity ratio 1,51: current assets cover short-term debt in full. Solvency 35,5%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 189 days of supplier credit, sector median 65. The accounts were filed 163 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Board change · 16 May 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 4 years
Strong buffer: 6,7 months of payroll in equity
Team grew (+2,5% FTE in the latest year)
Healthy working capital (current ratio 1,51)
Equity was earned, not injected (reserves 50,4× the capital contributed)
Comfortable cash position: 178 days of payroll
Turnover below the median (44,8%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 952.413	€ 1,54 mln+61,9%	€ 2,35 mln+52,1%	€ 2,12 mln-9,5%
EBITDA	€ 108.773	€ 361.298	€ 723.972	€ 406.933
EBITDA margin	11,4%	23,4%	30,9%	19,2%
Staff
FTE	12,2	21,0+72,1%	27,9+32,9%	28,6+2,5%
Gross margin per FTE	€ 78.067	€ 73.440	€ 84.054	€ 74.181
Payroll cost per FTE	€ 68.972	€ 41.330	€ 57.923	€ 59.625
Balance sheet
Equity	€ 414.537	€ 553.512	€ 954.444	€ 955.336
Cash	€ 438.819	€ 430.118	€ 387.846	€ 830.423
Liquidity ratio	0,96	1,04	1,44	1,51

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 10/12/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 31 services

Strategy & Insights

AI & innovation strategy Customer & audience strategy

Branding & Design

Packaging design Product & service design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution Performance creative & DCO

Content & Production

Content strategy & editorial

Media

Digital & programmatic buying Media strategy & planning Offline buying (TV, radio, print, OOH) Search advertising (SEA)

Social, Influencer & Community

Influencer & creator marketing Organic social content Social strategy & platform mix

Digital Experience & Tech

E-commerce (incl. payment) Mobile apps & PWAs SEO & GEO Website development Website strategy & UX

CRM, Email & Loyalty

CRM & lifecycle strategy Direct marketing & lead management Marketing automation

Data, Measurement & Governance

Dashboards & reporting Data science & analytics (incl. predictive modelling)

PR & Reputation

Corporate communication PR strategy & media relations

Employer Brand & Internal

Internal communication

Events, Sponsoring & Activation

Brand activation (incl. guerrilla) Events & experiences Sponsorship & partnerships

Sector focus

Energy & utilitiesPublic sector & governmentFinance & insuranceFood & beverageTelecom

Publicly known clients

Lantis, Cornet, NN Insurance Belgium, Eneco, Umicore, SIPEF, Telenet, Acerta, Port of Antwerp-Bruges, Stad Antwerpen, VDAB, Mondelez, Catalisti, Vlaamse Landmaatschappij

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 59.625

-1% versus the median

Team composition

28,6 FTE

33% women
67% men

€ 59.625

Median Contentbureau (2024) € 60.062All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

44,8%

Median for this type of agency (2024): 55,1%

Inflow 2025

23,8%

6,8 FTE in, 12,8 FTE out

Net team change

-6,0 FTE

2022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.