Medialife
The content of this factsheet is in Dutch.
Sinds 2006 is Medialife actief als productiehuis uit Hasselt. Er werken ongeveer 24 mensen, uitgedrukt in voltijdse equivalenten. Het aanbod is gericht op video & productie en content & copy. De ervaring zit vooral in industrie/b2b, overheid en lokale besturen, retail/fmcg en zorg.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Registered office moved · 12 Feb 2025 · StaatsbladThe registered office relocated. Usually just a new office.
- Sharp drop in equity · 31 Dec 2024 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
What this agency does well
- Strong buffer: 15,1 months of payroll in equity
- Stable team (no meaningful FTE loss)
- Healthy working capital (current ratio 3,57)
- Equity was earned, not injected (reserves 81,4× the capital contributed)
- Comfortable cash position: 103 days of payroll
- Turnover below the median (17,2%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 1,29 mln | € 1,61 mln+25,1% | € 1,37 mln-14,8% | € 1,39 mln+0,9% | € 1,32 mln-5% |
| EBITDA | € 484.776 | € 410.597 | € 190.592 | € 244.783 | € 87.067 |
| EBITDA margin | 37,6% | 25,4% | 13,9% | 17,6% | 6,6% |
| Staff | |||||
| FTE | 21,8 | 26,0+19,3% | 25,3-2,7% | 23,9-5,5% | 23,8-0,4% |
| Gross margin per FTE | € 59.170 | € 62.061 | € 54.320 | € 58.040 | € 55.376 |
| Payroll cost per FTE | € 42.066 | € 42.942 | € 46.422 | € 47.579 | € 51.145 |
| Balance sheet | |||||
| Equity | € 1,95 mln | € 2,19 mln | € 2,12 mln | € 1,53 mln | € 1,53 mln |
| Cash | € 877.115 | € 1,02 mln | € 345.758 | € 1,02 mln | € 343.721 |
| Liquidity ratio | 2,75 | 3,56 | 4,41 | 2,10 | 3,57 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 24/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 3 services
Sector focus
Publicly known clients
Securitas, Ecover, IDEWE, Trends Z, Brussels Airlines, JCI Limburg, Drylock, Corda Arena, Telenet, BMW, JBC, Carrefour, Bayer, Fluvius, Jessa Ziekenhuis
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 32 people mapped
The heart of this team is creative: 15 of 32 profiles are makers. Within that core, Video, Motion and Fotografie stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise. At 32+ people, there's capacity for several tracks at once.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 51% women
- 49% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Medialife
- When was Medialife founded?
- In 2006.
- Where is Medialife located?
- In Hasselt, Belgium.
- What is Medialife specialised in?
- Content strategy & editorial, Copywriting & long-form content, Video production.
- How big is Medialife?
- Around 24 full-time equivalents (financial year 2025).
- Which sectors does Medialife work for?
- Industry & manufacturing, Public sector & non-profit, Retail & e-commerce, Sports & entertainment, Healthcare & pharma.
- Who are the clients of Medialife?
- Among others Securitas, Ecover, IDEWE, Trends Z, Brussels Airlines, JCI Limburg, Drylock, Corda Arena, Telenet, BMW, JBC, Carrefour, Bayer, Fluvius, Jessa Ziekenhuis.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.