Mediabrands Belgium
The content of this factsheet is in Dutch.
Mediabrands Belgium is een performance- & mediabureau met thuisbasis in Hoeilaart, opgericht in 1987. Er werken ongeveer 115 mensen, uitgedrukt in voltijdse equivalenten.
4× IAB MIXX AwardsHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Low value-added coverage · 31 Dec 2025 · NBBEvery euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
- Board change · 2 Jan 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
What this agency does well
- Profitable in every one of the last 5 years
- Strong buffer: 15,9 months of payroll in equity
- Healthy working capital (current ratio 1,30)
- Comfortable cash position: 1075 days of payroll
- Turnover below the median (19,1%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 8,73 mln | € 11,48 mln+31,5% | € 10,17 mln-11,4% | € 9,36 mln-8% | € 8,29 mln-11,4% |
| EBITDA | € -7.115 | € 3,70 mln | € 984.288 | € 1,17 mln | € -752.416 |
| EBITDA margin | -0,1% | 32,3% | 9,7% | 12,5% | -9,1% |
| Staff | |||||
| FTE | 128,9 | 135,2+4,9% | 131,8-2,5% | 120,1-8,9% | 115,0-4,2% |
| Gross margin per FTE | € 67.702 | € 84.896 | € 77.199 | € 77.929 | € 72.120 |
| Payroll cost per FTE | € 80.431 | € 83.937 | € 91.113 | € 92.713 | € 102.419 |
| Balance sheet | |||||
| Equity | € 4,60 mln | € 9,16 mln | € 11,86 mln | € 14,86 mln | € 15,61 mln |
| Cash | € 53,50 mln | € 32,37 mln | € 27,74 mln | € 31,75 mln | € 34,70 mln |
| Liquidity ratio | 1,18 | 1,24 | 1,22 | 1,23 | 1,30 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 01/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Coming soon
We're working on this part of the factsheet.
Coming soon
We're working on this part of the factsheet.
People 19 people mapped
The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A wide leadership layer: 14 of 19 steer. One strategist on board — enough to hold the direction, not to fill meetings.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 68% women
- 32% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Award-winning work 4 award(s)
As published by the organising award shows, collected by IKAg.
Frequently asked questions about Mediabrands Belgium
- When was Mediabrands Belgium founded?
- In 1987.
- Where is Mediabrands Belgium located?
- In Hoeilaart, Belgium.
- How big is Mediabrands Belgium?
- Around 115 full-time equivalents (financial year 2025).
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-01.