McCann - Erickson
The content of this factsheet is in Dutch.
McCann - Erickson is al meer dan een halve eeuw actief als full-service bureau uit Brussel.
1× Effie Awards BelgiumHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
2 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Late filing · 21 Apr 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Board change · 22 Jan 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
- Two consecutive loss-making years · 31 Dec 2025 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
- Two consecutive loss-making years · 31 Dec 2024 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
What this agency does well
- Strong buffer: 428.883,8 months of payroll in equity
- Stable team (no meaningful FTE loss)
- Value-added per euro of payroll above the sector median (81,34)
- Equity was earned, not injected (reserves 2,7× the capital contributed)
- Comfortable cash position: 133823 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 798.459 | - | - | - | - |
| EBITDA | € -432.861 | € 3.239 | € -47.029 | € -149.860 | € 17.339 |
| EBITDA margin | -54,2% | - | - | - | - |
| Staff | |||||
| FTE | 7,7 | 1,0-87% | 1,00% | 1,00% | 1,00% |
| Gross margin per FTE | € 103.696 | - | - | - | - |
| Payroll cost per FTE | € 126.111 | € -2.136 | € 204 | € 120.257 | € 216 |
| Balance sheet | |||||
| Equity | € 8,31 mln | € 8,27 mln | € 8,08 mln | € 7,78 mln | € 7,71 mln |
| Cash | € 287.985 | € 43.424 | € 8.374 | € 83.950 | € 79.128 |
| Liquidity ratio | 0,10 | 0,01 | 0,00 | 0,02 | 0,03 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 29/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Coming soon
We're working on this part of the factsheet.
Coming soon
We're working on this part of the factsheet.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Award-winning work 1 award(s)
- Effie Awards Belgium Bronze“Better than you think — ALDI Belgique” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about McCann - Erickson
- When was McCann - Erickson founded?
- In 1968.
- Where is McCann - Erickson located?
- In Brussel, Belgium.
- How big is McCann - Erickson?
- Around 1 full-time equivalent (financial year 2025).
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-16.