What is Mast Agency specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Content strategy & editorial, Copywriting & long-form content, Website development.

How big is Mast Agency?

Around 2 full-time equivalents (financial year 2025).

Review: Mast Agency

Q: Who are the clients of Mast Agency?

Among others Younify, De Wroeter, Miles & Mates, Noohm, FarmFun, InsightData, Zorggroep Myna, Talea, Goossens Metaal, Gloed, Warsco, Ameleo, Paesmans, Coenen, Monard Law.

Mast Agency bestaat sinds 2014 en profileert zich als brandingbureau uit Hasselt. Het aanbod bestrijkt strategie, branding & identiteit, webdevelopment en content & copy. De ervaring zit vooral in b2b-bedrijven.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 95.250 gross margin, growth -27,6% against a sector median of +2,1%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Mast AgencySector median

EBITDA margin -19,9%, sector median 28%. Value-added coverage 0,83 (median 1,30).

Loss-making

Revenue per headGross margin per FTE, against payroll cost

€ 50.131

Median (2024) € 78.994

Against a payroll cost of € 59.220 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 30

Median (2024) € 47

3.212 hours worked, 1.691 per FTE. Against that sits € 35 of payroll cost per hour worked, leaving € -5 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 9,8 months (median 8,3 mo). Equity in the latest year: € 91.523.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 7.183. Liquidity ratio 1,79: current assets cover short-term debt in full. Solvency 49,4%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 270 days of supplier credit, sector median 74. The accounts were filed 195 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Board change · 21 May 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Low value-added coverage · 31 Dec 2025 · NBB
Every euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
Loss-making year · 31 Dec 2025 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Strong buffer: 9,8 months of payroll in equity
Healthy working capital (current ratio 1,79)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 75.784	€ 122.417+61,5%	€ 160.260+30,9%	€ 131.553-17,9%	€ 95.250-27,6%
EBITDA	€ 4.559	€ 13.256	€ 25.684	€ 23.008	€ -18.993
EBITDA margin	6%	10,8%	16%	17,5%	-19,9%
Staff
FTE	1,6	2,3+43,7%	2,5+8,7%	2,1-16%	1,9-9,5%
Gross margin per FTE	€ 47.365	€ 53.225	€ 64.104	€ 62.644	€ 50.131
Payroll cost per FTE	€ 44.076	€ 46.448	€ 53.561	€ 50.915	€ 59.220
Balance sheet
Equity	€ 88.027	€ 92.765	€ 105.875	€ 117.494	€ 91.523
Cash	€ 51.504	€ 72.791	€ 59.790	€ 19.551	€ 7.183
Liquidity ratio	2,65	2,38	2,07	2,34	1,79

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 14/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Content & Production

Content strategy & editorial Copywriting & long-form content

Digital Experience & Tech

Website development

Sector focus

Technology & softwareHealth & pharmaB2B servicesFood & beverageReal estate & construction

Publicly known clients

Younify, De Wroeter, Miles & Mates, Noohm, FarmFun, InsightData, Zorggroep Myna, Talea, Goossens Metaal, Gloed, Warsco, Ameleo, Paesmans, Coenen, Monard Law

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 4 people mapped

B

Bert

F

Frouke

J

Jan

R

Rik

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 59.220

+3% versus the median

Team composition

1,9 FTE

56% women
44% men

€ 59.220

Median Brandingbureau (2024) € 57.393All agencies (2024) € 59.069

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

42,1%

Median for this type of agency (2024): 33,9%

Inflow 2025

/

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.