Around 1 full-time equivalent (financial year 2025).

Review: Made IT

Made IT bestaat sinds 2022 en profileert zich als digitaal bureau (web & platform) uit Geel. De dienstverlening draait om webdevelopment. Het zwaartepunt ligt bij opdrachtgevers uit kmo's en ondernemers regio geel/kempen.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202320242025

Latest year: € 28.423 gross margin, growth -31% against a sector median of +0,6%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

202320242025

Made ITSector median

EBITDA margin -42,9%, sector median 20,7%. Value-added coverage 0,69 (median 1,18).

Loss-making

Revenue per headGross margin per FTE, against payroll cost

€ 23.686

Median (2024) € 74.646

Against a payroll cost of € 33.309 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 14

Median (2024) € 46

1.998 hours worked, 1.665 per FTE. Against that sits € 20 of payroll cost per hour worked, leaving € -6 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: -2,3 months (median 4,9 mo). Equity in the latest year: € -7.613.

Critical buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 8.165. Liquidity ratio 0,75: current assets cover short-term debt not in full. Solvency -33,8%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 62 days of supplier credit, sector median 47. The accounts were filed 243 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

2 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 31 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Sharp drop in equity · 31 Dec 2025 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
Critical buffer · 31 Dec 2025 · NBB
Equity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
+ 5 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Team grew (+20,0% FTE in the latest year)
Comfortable cash position: 75 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2023 to 2025Result, staff and balance sheet

	2023	2024	2025
Result
Gross margin	€ 32.525	€ 41.208+26,7%	€ 28.423-31%
EBITDA	€ 1.825	€ 6.044	€ -12.195
EBITDA margin	5,6%	14,7%	-42,9%
Staff
FTE	1,0	1,00%	1,2+20%
Gross margin per FTE	€ 32.525	€ 41.208	€ 23.686
Payroll cost per FTE	€ 25.866	€ 34.659	€ 33.309
Balance sheet
Equity	€ 1.845	€ 5.776	€ -7.613
Cash	€ 7.093	€ 2.473	€ 8.165
Liquidity ratio	0,97	1,24	0,75

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 31/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 1 services

Digital Experience & Tech

Website development

Sector focus

kmo's en ondernemers regio Geel/Kempen

From our own research. The agency hasn't listed its sectors yet.

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 3 people mapped

A small team: short lines, little noise between you and the makers.

TL

Tjebbe Lievens

Zaakvoerder

LD

Lara De Schutter

Marketing en communicatie

SM

Stephanie Meys

Design & development

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 33.309

-45% versus the median

Team composition

1,2 FTE

€ 33.309

Median Digitaal bureau (web & platform) (2024) € 59.996All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2024): 29,3%

Inflow 2025

33,3%

202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.