Review: Lookla

Lookla, opgericht in 2019, is een performance- & mediabureau uit Mechelen.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2021202220232024

Latest year: € 7.912 gross margin, growth -80,1% against a sector median of +5%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

2021202220232024

LooklaSector median

EBITDA margin 93,1%, sector median 29,6%. Value-added coverage - (median 1,25).

Healthy margin

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: - (median 5,1 mo). Equity in the latest year: € 36.118.

No buffer data

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 26.965. Liquidity ratio 3,44: current assets cover short-term debt in full. Solvency 70,9%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 56 days of supplier credit, sector median 60. The accounts were filed 93 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

No signals in the last 24 months.

What this agency does well

EBITDA margin above the sector median (93,1%)
No warning signals in the last 24 months
Healthy working capital (current ratio 3,44)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2021 to 2024Result, staff and balance sheet

	2021	2022	2023	2024
Result
Gross margin	€ 31.218	€ -1.509-104,8%	€ 39.705	€ 7.912-80,1%
EBITDA	€ 31.117	€ -1.988	€ 39.421	€ 7.364
EBITDA margin	99,7%	-	99,3%	93,1%
Staff
Balance sheet
Equity	€ 36.658	€ 30.345	€ 61.917	€ 36.118
Cash	€ 26.995	€ 15.699	€ 44.911	€ 26.965
Liquidity ratio	2,66	2,28	5,94	3,44

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
The figures cover financial year 2025, filed on 19/06/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 9 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Coming soon

We're working on this part of the factsheet.

Coming soon

We're working on this part of the factsheet.

1

People 1 people mapped

WE

Wim Eeraerts

Google Ads Specialist

Based on public profiles. Something wrong? Let us know.