Lincelot
Lincelot is een full-service marketingbureau uit Edegem. We bepalen de marketingstrategie van kmo's, voeren marketing uit en leiden teams op. We ontwikkelen ook websites, webshops en AI-integraties.
The content of this factsheet is in Dutch.
Lincelot is een full-service marketingbureau uit Edegem, actief sinds 2013. We ondersteunen je kmo met marketingadvies, voeren je marketing uit en we ontwikkelen websites, webshops en AI-integraties. Daarnaast verzorgen we in-company marketingopleidingen en geven we les bij Voka Mechelen-Kempen en Voka Limburg.
Ons team telt zeven voltijdse medewerkers, aangevuld met vier freelancers waarmee we structureel samenwerken. Onze profielen vullen elkaar aan, waardoor onze klanten voor hun volledige online marketing bij één partner terechtkunnen. Onze diensten omvatten:
- marketingstrategie
- content marketing
- sociale media ondersteuning
- online advertenties (SEA en paid social)
- grafisch ontwerp
- fotografie en videografie
- webdesign (websites en webshops)
- SEO, GEO en CRO
- analytics
- de integratie van AI in marketing
We werken op abonnementsbasis, wat we marketing as a service noemen, en op projectbasis. We werken meestal rechtstreeks samen met de zaakvoerder, de marketingmanager of het marketingteam van onze klant.
Lincelot is gespecialiseerd in marketing as a service: we nemen de marketing van kmo's structureel uit handen voor één vast bedrag per maand, vanaf € 2.500. Daaronder vallen marketingstrategie, content marketing, sociale media, online advertenties, campagnes en grafisch ontwerp. Je krijgt één vast aanspreekpunt, elke maand een strategische meeting en tussentijds overleg over de lopende acties, de resultaten en de prioriteiten.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Sharp headcount decline · 31 Dec 2024 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
What this agency does well
- EBITDA margin above the sector median (24,0%)
- Profitable in every one of the last 5 years
- Strong buffer: 9,6 months of payroll in equity
- Team grew (+12,2% FTE in the latest year)
- Value-added per euro of payroll above the sector median (1,33)
- Margin per hour worked rose 4 years in a row
- Healthy working capital (current ratio 1,34)
- Equity was earned, not injected (reserves 36,5× the capital contributed)
- Comfortable cash position: 239 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 209.783 | € 329.923+57,3% | € 339.482+2,9% | € 330.524-2,6% | € 401.097+21,4% |
| EBITDA | € 40.886 | € 104.822 | € 81.705 | € 99.542 | € 96.255 |
| EBITDA margin | 19,5% | 31,8% | 24,1% | 30,1% | 24% |
| Staff | |||||
| FTE | 3,8 | 5,2+36,8% | 5,20% | 4,1-21,2% | 4,6+12,2% |
| Gross margin per FTE | € 55.206 | € 63.447 | € 65.285 | € 80.616 | € 87.195 |
| Payroll cost per FTE | € 44.309 | € 43.010 | € 44.676 | € 54.785 | € 58.568 |
| Balance sheet | |||||
| Equity | € 152.819 | € 157.868 | € 172.836 | € 201.136 | € 232.190 |
| Cash | € 67.633 | € 48.580 | € 98.503 | € 140.796 | € 176.742 |
| Liquidity ratio | 1,89 | 0,94 | 1,22 | 1,40 | 1,34 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 07/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 24 services
Sector focus
Publicly known clients
Botanic Sanctuary Antwerp, McCain, Antilope De Bie, Stockmans, Tiny House Store, Exion Hydrogen, Liquisens, Solid Talent, Kappa Data, Via Sofie, Seeds of Silence, Consultrix, Koif, Netwerk Group, Samcon
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 11 people mapped
The heart of this team is creative: 4 of 11 profiles are makers. Within that core, Design, UX/UI Design and Fotografie stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 79% women
- 21% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Lincelot
- When was Lincelot founded?
- In 2013.
- Where is Lincelot located?
- In Edegem, Belgium.
- What is Lincelot specialised in?
- AI & innovation strategy, Customer & audience strategy, Marketing strategy, Brand identity & design, AI-assisted creative production, Campaign execution.
- How big is Lincelot?
- Around 5 full-time equivalents (financial year 2025).
- Who are the clients of Lincelot?
- Among others Botanic Sanctuary Antwerp, McCain, Antilope De Bie, Stockmans, Tiny House Store, Exion Hydrogen, Liquisens, Solid Talent, Kappa Data, Via Sofie, Seeds of Silence, Consultrix, Koif, Netwerk Group, Samcon.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.