Lead Agency
The content of this factsheet is in Dutch.
Lead Agency, opgericht in 2022, is een brandingbureau uit La Hulpe. Ze werken rond strategie, branding & identiteit, paid media (sea/social/display) en seo. De klanten komen vooral uit franchises, start-ups en kmo's in cosmetica en mode en healthcare. Publiek gekende klanten zijn onder meer Mila Victoria Yoga en Raison Home.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Registered office moved · 5 Feb 2025 · StaatsbladThe registered office relocated. Usually just a new office.
- Late filing · 31 Jan 2025 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
What this agency does well
- Outgrew the sector median 2 years running
- EBITDA margin above the sector median (99,1%)
- Profitable in every one of the last 3 years
- Healthy working capital (current ratio 2,30)
- Equity was earned, not injected (reserves 15,0× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
3 financial years, 2023 to 2025Result, staff and balance sheet
| 2023 | 2024 | 2025 | |
|---|---|---|---|
| Result | |||
| Gross margin | € 18.081 | € 29.228+61,6% | € 43.273+48,1% |
| EBITDA | € 17.653 | € 28.454 | € 42.886 |
| EBITDA margin | 97,6% | 97,4% | 99,1% |
| Staff | |||
| Balance sheet | |||
| Equity | € 13.725 | € 26.170 | € 48.025 |
| Cash | € 11.576 | € 24.196 | € 32.990 |
| Liquidity ratio | 1,51 | 1,97 | 2,30 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 17/12/2025. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 6 services
Sector focus
Real estate & construction
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 2 people mapped
Based on public profiles. Something wrong? Let us know.
Frequently asked questions about Lead Agency
- When was Lead Agency founded?
- In 2022.
- Where is Lead Agency located?
- In La Hulpe, Belgium.
- What is Lead Agency specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Paid social, Search advertising (SEA), SEO & GEO.
- Which sectors does Lead Agency work for?
- Fashion & lifestyle, Healthcare & pharma.
- Who are the clients of Lead Agency?
- Among others Mila Victoria Yoga, Raison Home.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.