Landing Partners: Performance marketing agency
Landing Partners helps fashion, jewelry, beauty and accesories brands grow online.
The content of this factsheet is in Dutch.
Landing Partners is een performance- & mediabureau met thuisbasis in Gent, opgericht in 2019. Met ongeveer 4 VTE is dit een klein bureau. Het aanbod bestrijkt paid media (sea/social/display), seo, data & analytics en crm & marketing automation.
We help fashion, jewelry, beauty and accesories brands grow online through thoroughly tested strategies in performance advertising, email marketing, and conversion rate optimization.
Klanten
B2CFashion, jewelry, beauty and accesories, pharma, retail.Middengrote bedrijven die e-commerce willen groeien.
Zelfomschreven cultuur:
Transparant, gedreven, gevoel voor fashion, merkenbouwers, doorzetters.
Team:
2 Partners, 8 brand managers, 14 digital media experts (Social, Search, Email), 1 grapic content creator
Referentieklanten: AO76, Atelier Content, Nathalie Vleeschouwer, Wasted Paris
Tech stack: Shopify
Partners: Dear Digital, Radikal voor shopify development
Inspiratie: Soar with Us (UK)
Ondernemingsnummer: BE0728.913.131
Gemiddelde klantgrootte: 24k
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
What this agency does well
- Gross margin grew 4 years in a row
- EBITDA margin above the sector median (39,9%)
- Profitable in every one of the last 5 years
- Strong buffer: 12,6 months of payroll in equity
- Team grew (+20,0% FTE in the latest year)
- Value-added per euro of payroll above the sector median (1,67)
- Healthy working capital (current ratio 1,97)
- Equity was earned, not injected (reserves 10,0× the capital contributed)
- Comfortable cash position: 328 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 128.824 | € 225.713+75,2% | € 259.152+14,8% | € 305.675+18% | € 344.152+12,6% |
| EBITDA | € 58.501 | € 93.155 | € 23.407 | € 148.094 | € 137.389 |
| EBITDA margin | 45,4% | 41,3% | 9% | 48,4% | 39,9% |
| Staff | |||||
| FTE | 1,8 | 3,4+88,9% | 4,6+35,3% | 3,5-23,9% | 4,2+20% |
| Gross margin per FTE | € 71.569 | € 66.386 | € 56.337 | € 87.336 | € 81.941 |
| Payroll cost per FTE | € 33.190 | € 38.568 | € 49.322 | € 42.277 | € 48.821 |
| Balance sheet | |||||
| Equity | € 100.666 | € 164.683 | € 75.041 | € 128.375 | € 216.010 |
| Cash | € 80.853 | € 155.113 | € 63.157 | € 85.721 | € 184.311 |
| Liquidity ratio | 2,28 | 2,27 | 1,26 | 1,80 | 1,97 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 13/05/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Atelier Content, Oy Care, Nathalie Vleeschouwer, KALANI Home, Carine Gilson, Wasted Paris, INDEE Collection, AO76, Gigue, dão, BONK, BRONN
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 13 people mapped
Digital marketing is the engine: 8 of 13 profiles sit there. Within that core, Social Media, Analytics and SEA stand out. There are 3 strategists around — expect thinking first, pixels second.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Landing Partners
- When was Landing Partners founded?
- In 2019.
- Where is Landing Partners located?
- In Gent, Belgium.
- What is Landing Partners specialised in?
- Paid social, Search advertising (SEA), SEO & GEO, CRM & lifecycle strategy, Marketing automation, Dashboards & reporting.
- How big is Landing Partners?
- Around 4 full-time equivalents (financial year 2025).
- Which sectors does Landing Partners work for?
- Fashion & lifestyle, Retail & e-commerce.
- Who are the clients of Landing Partners?
- Among others AO76, Atelier Content, Nathalie Vleeschouwer, Wasted Paris.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.