Review: Juicy

Q: What is Juicy specialised in?

Content strategy & editorial, Copywriting & long-form content, SEO & GEO.

Juicy bestaat sinds 2018 en profileert zich als contentbureau uit Gent. De opgegeven expertise is content & copy en seo.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 14.535 gross margin, growth -15% against a sector median of -14,9%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

JuicySector median

EBITDA margin 88,5%, sector median 20,9%. Value-added coverage - (median 1,21).

Healthy margin

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: - (median 6,7 mo). Equity in the latest year: € 19.982.

No buffer data

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 942. Liquidity ratio 1,50: current assets cover short-term debt in full. Solvency 36%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 421 days of supplier credit, sector median 65. The accounts were filed 243 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 31 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Late filing · 29 Aug 2025 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (88,5%)
Healthy working capital (current ratio 1,50)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 34.100	€ -1.603-104,7%	€ 12.998	€ 17.105+31,6%	€ 14.535-15%
EBITDA	€ 25.500	€ -2.283	€ 12.998	€ 15.939	€ 12.870
EBITDA margin	74,8%	-	100%	93,2%	88,5%
Staff
FTE	0,1	-	-	-	-
Gross margin per FTE	€ 341.005	-	-	-	-
Payroll cost per FTE	€ 78.754	-	-	-	-
Balance sheet
Equity	€ -11.359	€ -14.835	€ -3.283	€ 11.048	€ 19.982
Cash	-	-	-	€ 1.174	€ 942
Liquidity ratio	0,76	0,48	0,80	1,44	1,50

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
The figures cover financial year 2025, filed on 31/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 3 services

Content & Production

Content strategy & editorial Copywriting & long-form content

Digital Experience & Tech

SEO & GEO

Coming soon

We're working on this part of the factsheet.

1

People 4 people mapped

EV

Els Verzele

JV

Jan Van Zeveren

SR

Sara Rogiers

TS

Tim Schacht

Based on public profiles. Something wrong? Let us know.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2021

800,0%

Median for this type of agency (2024): 55,1%

Inflow 2021

/

Figures for financial year 2021: in 2025 this agency published no inflow or outflow.

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.