What is JDI specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Employer brand strategy, Recruitment campaigns.

Around 9 full-time equivalents (financial year 2025).

Who are the clients of JDI?

Among others Remmicom, Cegeka, Crelan.

Review: JDI

JDI is een brandingbureau uit Neerijse, actief sinds 2017. Op de loonlijst staan ongeveer 9 voltijdse equivalenten. Het aanbod bestrijkt strategie, branding & identiteit en employer branding. Uit de publiek bekende klantenlijst: Remmicom, Cegeka en Crelan.

Partnerships

HubSpot Partner

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 853.353 gross margin, growth -3,5% against a sector median of +6,6%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

JDISector median

EBITDA margin 5%, sector median 32,2%. Value-added coverage 1,05 (median 1,29). Value-added coverage sits in the sector-wide grey zone (0.95-1.15): context, not an alarm.

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 92.756

Median (2025) € 82.809

Against a payroll cost of € 88.050 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 56

Median (2025) € 48

15.359 hours worked, 1.669 per FTE. Against that sits € 53 of payroll cost per hour worked, leaving € 3 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 4,0 months (median 6,3 mo). Equity in the latest year: € 267.728.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 73.105. Liquidity ratio 1,37: current assets cover short-term debt in full. Solvency 27,2%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 168 days of supplier credit, sector median 68. The accounts were filed 180 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Sharp headcount decline · 31 Dec 2025 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
Board change · 12 Sep 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
+ 1 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Healthy working capital (current ratio 1,37)
Equity was earned, not injected (reserves 4,4× the capital contributed)
Turnover below the median (10,9%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 386.787	€ 545.010+40,9%	€ 706.453+29,6%	€ 884.661+25,2%	€ 853.353-3,5%
EBITDA	€ 34.457	€ 73.084	€ 149.343	€ 30.511	€ 42.291
EBITDA margin	8,9%	13,4%	21,1%	3,4%	5%
Staff
FTE	4,9	7,0+42,9%	8,1+15,7%	11,2+38,3%	9,2-17,9%
Gross margin per FTE	€ 78.936	€ 77.859	€ 87.216	€ 78.988	€ 92.756
Payroll cost per FTE	€ 71.769	€ 54.008	€ 68.416	€ 76.229	€ 88.050
Balance sheet
Equity	€ 148.433	€ 192.173	€ 278.588	€ 265.806	€ 267.728
Cash	-	€ 63.959	€ 731	€ 115.169	€ 73.105
Liquidity ratio	1,25	1,31	1,48	1,32	1,37

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 29/06/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Employer Brand & Internal

Employer brand strategy Recruitment campaigns

Sector focus

Technology & softwareFinance & insurance

Publicly known clients

RemmicomCegekaCrelan

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 3 people mapped

JL

Johan Lybaert

VP Application Division Social Impact

CT

Chris Timmermans

P

Patrick

Talent & Organisatie expert

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 88.050

+44% versus the median

Team composition

9,2 FTE

68% women
32% men

€ 88.050

Median Brandingbureau (2025) € 60.980All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

10,9%

Median for this type of agency (2025): 38,9%

Inflow 2025

19,6%

1,8 FTE in, 1,0 FTE out

Net team change

+0,8 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

Official partnerships 1 badge(s)

HubSpot: Partner1 of 28 Belgian partners in the IKAg database.

As published in the platforms' official partner directories, collected by IKAg.