Where is Inside Web located?

In Braine-Le-Château, Belgium.

What is Inside Web specialised in?

Paid social, Search advertising (SEA), SEO & GEO, Website development, Website strategy & UX.

How big is Inside Web?

Around 3 full-time equivalents (financial year 2025).

Review: Inside Web

Q: Who are the clients of Inside Web?

Among others Barnes Brussels – Brabant, APAQ-W, De Coninck Wine, Brain Impact, Sans Collier, Yokan Lodge, The National Hotel, UCLouvain, Colonel Gustave, Huitrière & Eole, La Villa Lorraine, Eiffage, Medi-Market, AG, Fédération Wallonie Bruxelles.

Inside Web is een digitaal bureau (web & platform) met thuisbasis in Braine-le-Château, opgericht in 2017. Op de loonlijst staan ongeveer 3 voltijdse equivalenten. Het aanbod bestrijkt webdevelopment, seo, paid media (sea/social/display) en ux/ui design. Het zwaartepunt ligt bij opdrachtgevers uit kmo's in waals-brabant, brussel, mons en charleroi en wallonie.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 104.996 gross margin, growth -38,7% against a sector median of +3,1%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Inside WebSector median

EBITDA margin -28,4%, sector median 22,6%. Value-added coverage 0,77 (median 1,23).

Loss-making

Revenue per headGross margin per FTE, against payroll cost

€ 34.999

Median (2025) € 77.398

Against a payroll cost of € 39.330 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 20

Median (2025) € 48

5.228 hours worked, 1.743 per FTE. Against that sits € 23 of payroll cost per hour worked, leaving € -2 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 1,6 months (median 5,3 mo). Equity in the latest year: € 16.721.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 406. Liquidity ratio 1,05: current assets cover short-term debt in full. Solvency 5,3%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 719 days of supplier credit, sector median 46. The accounts were filed 243 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 31 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
+ 4 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Team grew (+15,4% FTE in the latest year)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 71.236	€ 30.306-57,5%	€ 163.659+440%	€ 171.222+4,6%	€ 104.996-38,7%
EBITDA	€ 22.779	€ -29.094	€ 58.388	€ 48.125	€ -29.861
EBITDA margin	32%	-96%	35,7%	28,1%	-28,4%
Staff
FTE	1,5	1,9+26,7%	2,6+36,8%	2,60%	3,0+15,4%
Gross margin per FTE	€ 47.491	€ 15.951	€ 62.946	€ 65.855	€ 34.999
Payroll cost per FTE	€ 30.355	€ 30.209	€ 39.782	€ 46.980	€ 39.330
Balance sheet
Equity	€ 6.570	€ -40.957	€ 14.614	€ 47.810	€ 16.721
Cash	€ 11.216	€ 6.600	€ 10.880	€ 8.516	€ 406
Liquidity ratio	0,98	0,42	1,13	1,64	1,05

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 31/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Media

Paid social Search advertising (SEA)

Digital Experience & Tech

SEO & GEO Website development Website strategy & UX

Sector focus

Real estate & constructionFood & beverageTravel & hospitalityB2B servicesPublic sector & government

Publicly known clients

Barnes Brussels – Brabant, APAQ-W, De Coninck Wine, Brain Impact, Sans Collier, Yokan Lodge, The National Hotel, UCLouvain, Colonel Gustave, Huitrière & Eole, La Villa Lorraine, Eiffage, Medi-Market, AG, Fédération Wallonie Bruxelles

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 11 people mapped

A broad team with no clear centre of gravity — development, creative and digital marketing carry roughly equal weight. Notably, no declared strategists in sight — this agency would rather make than philosophise.

MR

Michael Robert

Oprichter en SEO-expert

A

Amaury

Mediastrateeg

A

Audry

Junior front-endontwikkelaar

G

Gianluca

Full-stackontwikkelaar

G

Guillian

Full-stackontwikkelaar

J

Jérôme

Projectleider

MM

Martin M.

Front-endontwikkelaar

M

Mathilde

Vormgeving en digitale marketing

S

Sophie

Copywriter

T

Thaïs

HR-verantwoordelijke

V

Vanessa

Grafisch vormgever

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 39.330

-38% versus the median

Team composition

3,0 FTE

€ 39.330

Median Digitaal bureau (web & platform) (2025) € 63.343All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2023

3.484,6%

Median for this type of agency (2025): 27,9%

Inflow 2023

3.446,2%

89,6 FTE in, 90,6 FTE out

Net team change

-1,0 FTE

20212022202320242025

Figures for financial year 2023: in 2025 this agency published no inflow or outflow.

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.