Indie Group: digital performance agency
Indie Group is een digitaal bureau met een sterke business insteek. Ze digitaliseren marketing en (after)sales processen over de volledige ketting.
The content of this factsheet is in Dutch.
Vanuit Zwevegem werkt Indie Group sinds 2010 als full-service bureau. Met ongeveer 37 VTE is dit een groot bureau. Het bureau is toegespitst op paid media (sea/social/display) en webdevelopment. De ervaring zit vooral in b2b, retail/e-commerce, bouw/installatie en industrie/maakbedrijven.
Digitaal zaken doen
Indie Group is een digitaal bureau met een sterke business insteek. Ze digitaliseren marketing en (after)sales processen over de volledige ketting. Daarvoor bepalen ze de digitale strategie, bouwen klantenportalen, websites en webshops, en zorgen voor digitale leads en conversies.
Ze werken liefst voor B2B klanten met kleine marketingteams. Die staan ze heel dicht bij, en helpen de hele (digitale) marketing en salesflow opzetten.
Indie Group werkt met een team van 50 VTE, waaronder:
- 5 strategen
- 15 online marketeers, waaronder 1 UX expert
- 2 designers
- 20-tal developers
- 5 account managers en business developers
- 3 project managers
Wat ze niet doen: offline.
Waarin ze nog verder willen groeien: groei in performance marketing
Zelf omschrijven ze hun cultuur als: familiaal, partner, persoonlijk, vertrouwen, gunning, empathisch
Referentieklanten: Pattyn, Renson, colora, Aluvision, Waer Waters, MR Solar, Baunat
Tech stack: Magento, Shopware, Shopify, Craft CMS, Laravel, Akeneo, inRiver
Gepercipieerde concurrenten: Esign, Duo, GBL
Ondernemingsnummer: 0837.255.104
Gemiddelde klantgrootte: 100k
HubSpot PlatinumHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Partnerstatus gedaald · 1 Oct 2026 · Partnerdirectory
- Board change · 6 Nov 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
What this agency does well
- Gross margin grew 3 years in a row
- Outgrew the sector median 3 years running
- Profitable in every one of the last 4 years
- Team grew (+16,5% FTE in the latest year)
- Healthy working capital (current ratio 2,06)
- Equity was earned, not injected (reserves 57,5× the capital contributed)
- Turnover below the median (29,4%)
- Invests in training (50 hours per FTE)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2022 to 2025Result, staff and balance sheet
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 1,52 mln | € 1,91 mln+26,1% | € 2,89 mln+50,9% | € 2,95 mln+2% |
| EBITDA | € 508.413 | € 409.410 | € 628.955 | € 317.957 |
| EBITDA margin | 33,5% | 21,4% | 21,8% | 10,8% |
| Staff | ||||
| FTE | 15,9 | 21,7+36,5% | 31,5+45,2% | 36,7+16,5% |
| Gross margin per FTE | € 95.474 | € 88.209 | € 91.687 | € 80.296 |
| Payroll cost per FTE | € 62.925 | € 68.775 | € 71.066 | € 71.249 |
| Balance sheet | ||||
| Equity | € 473.355 | € 728.237 | € 1,09 mln | € 1,17 mln |
| Cash | € 252.959 | € 394.956 | € 220.331 | € 72.579 |
| Liquidity ratio | 1,69 | 1,64 | 2,06 | 2,06 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 19/01/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 3 services
Sector focus
Publicly known clients
MR Solar, Makita, Valcke Group, Willems Veranda's, Waer Waters, Panelfarm, Team SD Worx-Protime, fischer, Woodstoxx, Baunat, Aluvision, Colora, DL Chemicals, Häfele, Optiek Christiaens
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 34 people mapped
This is first a build crew — 12 of 34 are developers. Within that core, Full Stack, Frontend and UX/UI Design stand out. There are 2 strategists around — expect thinking first, pixels second. At 34+ people, there's capacity for several tracks at once.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 34% women
- 67% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Official partnerships 1 badge(s)
As published in the platforms' official partner directories, collected by IKAg.
Frequently asked questions about Indie Group
- When was Indie Group founded?
- In 2010.
- Where is Indie Group located?
- In Zwevegem, Belgium.
- What is Indie Group specialised in?
- Paid social, Search advertising (SEA), Website development, Web platform, Digital, Digital marketing.
- How big is Indie Group?
- Around 37 full-time equivalents (financial year 2025).
- Which sectors does Indie Group work for?
- Construction & real estate, Industry & manufacturing, Retail & e-commerce.
- Who are the clients of Indie Group?
- Among others Pattyn, Renson, colora, Aluvision, Waer Waters, MR Solar, Baunat.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.