How big is Impuls communicatie?

Around 17 full-time equivalents (financial year 2025).

Review: Impuls communicatie: full service agency

Q: What is Impuls communicatie specialised in?

Campaign concepts & big ideas, Campaign execution, Corporate communication, PR strategy & media relations, Web development, Online marketing.

Q: Who are the clients of Impuls communicatie?

Among others De Vlaamse Waterweg nv, Boerenbond, KEI (Koningin Elisabeth Instituut), Aspiravi, Terhills.

Impuls communicatie: full service agency

Impuls Communicatie is al ruim veertig jaar actief als full-service bureau uit Genk. Op de loonlijst staan ongeveer 17 voltijdse equivalenten. Het aanbod is gericht op creatie & reclame en pr & communicatie.

Impuls communicatie is een fullservice agency. Wij ontzorgen onze klanten op maat op vlak van communicatie en marketing. Dit met een onberispelijke service. Ook al zijn we Genkies, toch zijn we vaak sneller dan de rest van Vlaanderen. Met een creatieve strategie en 'rake' concepten streven we steeds naar de optimale resultaten.
Klanten
Bedrijven of organisaties die een positieve bijdrage aan de samenleving nastreven, die graag samenwerken met een fullservice agency als verlengstuk van hun communicatie- of marketingdienst. Samenwerkingen op lange termijn met als doel de resultaten continue te optimaliseren.
Zelfomschreven cultuur:
Verantwoordelijk, Transparant, Non-nonsense, Positief, Flexibel, Toegankelijk, Snel, Creatief
Team
1 Bestuurder, 1 partner, 1 creatief directeur, 1 motion designer, 2 videografen, 1 webdesigner, 2 webdevelopers, 1 copywriter, 2 concept designers, 1 content designer, 1 dtp'er, 1 online marketeer, 4 senior communicatieadviseurs, 2 junior communicatieadviseurs, 1 management assistant, 1 finance

Referentieklanten: De Vlaamse Waterweg nv, Boerenbond, KEI (Koningin Elisabeth Instituut), Aspiravi, Terhills
Tech stack: Drupal, Wordpress
Gepercipieerde concurrenten: Bridgeneers, Cartel Agency, Hotel Bonka, Karakters
Partners: Upthrust, Novation
Ondernemingsnummer: BE0420892205
Gemiddelde klantgrootte: 150k

Who do they see as competitors?

Bridgeneers Karakters

As indicated by the agency itself.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 1,45 mln gross margin, growth -13,1% against a sector median of +1,7%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Impuls CommunicatieSector median

EBITDA margin 23,1%, sector median 23,9%. Value-added coverage 1,30 (median 1,27).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 87.100

Median (2025) € 78.251

Against a payroll cost of € 66.532 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 53

Median (2025) € 49

27.494 hours worked, 1.656 per FTE. Against that sits € 40 of payroll cost per hour worked, leaving € 12 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 1,7 months (median 5,8 mo). Equity in the latest year: € 152.439.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 502.691. Liquidity ratio 1,11: current assets cover short-term debt in full. Solvency 11,5%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 145 days of supplier credit, sector median 54. The accounts were filed 176 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Thin buffer · 31 Dec 2025 · NBB
Equity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
Sharp drop in equity · 31 Dec 2024 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
Board change · 31 Dec 2024 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 5 years
Team grew (+5,1% FTE in the latest year)
Value-added per euro of payroll above the sector median (1,30)
Equity was earned, not injected (reserves 7,2× the capital contributed)
Comfortable cash position: 166 days of payroll
Turnover below the median (10,8%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 1,54 mln	€ 1,35 mln-12,9%	€ 1,49 mln+11%	€ 1,66 mln+11,4%	€ 1,45 mln-13,1%
EBITDA	€ 839.035	€ 552.145	€ 472.427	€ 676.060	€ 333.612
EBITDA margin	54,3%	41%	31,6%	40,6%	23,1%
Staff
FTE	12,8	13,1+2,3%	14,3+9,2%	15,8+10,5%	16,6+5,1%
Gross margin per FTE	€ 120.656	€ 102.721	€ 104.494	€ 105.331	€ 87.100
Payroll cost per FTE	€ 54.807	€ 58.682	€ 67.832	€ 62.334	€ 66.532
Balance sheet
Equity	€ 594.090	€ 1,02 mln	€ 151.819	€ 152.122	€ 152.439
Cash	€ 439.477	€ 376.892	€ 403.768	€ 407.831	€ 502.691
Liquidity ratio	1,34	1,59	1,06	1,06	1,11

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 25/06/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 4 services

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

PR & Reputation

Corporate communication PR strategy & media relations

Sector focus

Public sector & governmentHealth & pharmaRetail & e-commerceB2B servicesEnergy & utilities

Publicly known clients

Shopping Den Tir, De Vlaamse Waterweg nv, Raxe, Gemeente Diepenbeek, Politiezone CARMA, Koningin Elisabeth Instituut (KEI), Jessa Ziekenhuis, Taskforce Weerbare Westhoek, Terbium Select, Poolstok, Heraeus Electro-Nite, TRIXXO, Nannic, Aspiravi, Boerenbond

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 21 people mapped

The heart of this team is creative: 9 of 21 profiles are makers. Within that core, Design, Copywriting and Art Direction stand out. There are 3 strategists around — expect thinking first, pixels second.

RM

Ruud Mathijs

Accountmanager

AW

Amelie Wilsens

AP

Anne-Sophie Pauly

BD

Bob Deckx

Senior webdeveloper

CV

Chris Van Wiele

FC

Frederik Cuyvers

IT

Ilse Thiernesse

JV

Julie Vandebosch

Webdesigner

JC

Julio Colomo

JB

Jürgen Buekers

KH

Ken Houben

LD

Lennert Daniëls

Webdeveloper

LV

Luc Valvekens

Projectmanager

MK

Marc Kockelkorn

MV

Martine Vanaken

SS

Sara Stevens

Communicatieadviseur

SS

Silke Soille

Conceptdesigner

SV

Silke Van de Vyver

VV

Vincent Vanwetswinkel

WU

Wajn Ulrix

Motion designer

YS

Yvan Schorpion

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 66.532

+10% versus the median

Team composition

16,6 FTE

50% women
50% men

€ 66.532

Median Full-service bureau (2025) € 60.368All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

10,8%

Median for this type of agency (2025): 31,1%

Inflow 2025

/

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.