What is ILA Studio specialised in?

Campaign concepts & big ideas, Campaign execution, Video production.

How big is ILA Studio?

Around 7 full-time equivalents (financial year 2024).

Review: ILA Studio

Q: Which sectors does ILA Studio work for?

Fashion & lifestyle, Retail & e-commerce.

Q: Who are the clients of ILA Studio?

Among others Delvaux, Adidas, IKEA, ING, L'Oréal, Delhaize, Telenet, McDonald's, Zalando, NMBS, Bpost, LOOP Earplugs, Jan De Nul Group, ALDI, ZARA.

ILA Studio is een productiehuis uit Antwerpen, actief sinds 2008. De bezetting ligt rond 7 VTE. Het bureau is toegespitst op video & productie en creatie & reclame. De ervaring zit vooral in advertising, fashion, lifestyle en internationale merken.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

202220232024

Latest year: € 299.424 gross margin, growth -22,2% against a sector median of +11,2%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

202220232024

ILA StudioSector median

EBITDA margin -27%, sector median 41,6%. Value-added coverage 0,79 (median 1,44).

Loss-making

Revenue per headGross margin per FTE, against payroll cost

€ 40.463

Median (2024) € 71.844

Against a payroll cost of € 51.272 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 24

Median (2024) € 44

12.356 hours worked, 1.670 per FTE. Against that sits € 31 of payroll cost per hour worked, leaving € -6 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 1,2 months (median 9,2 mo). Equity in the latest year: € 37.024.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 152.169. Liquidity ratio 1,50: current assets cover short-term debt in full. Solvency 5,2%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 22 days of supplier credit, sector median 43. The accounts were filed 181 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

1 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Board change · 3 Nov 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Board change · 9 May 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Sharp headcount decline · 31 Dec 2024 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
+ 4 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Healthy working capital (current ratio 1,50)
Comfortable cash position: 146 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

3 financial years, 2022 to 2024Result, staff and balance sheet

	2022	2023	2024
Result
Gross margin	€ 0	€ 384.924	€ 299.424-22,2%
EBITDA	-	€ -73.668	€ -80.901
EBITDA margin	-	-19,1%	-27%
Staff
FTE	-	9,1	7,4-18,7%
Gross margin per FTE	-	€ 42.299	€ 40.463
Payroll cost per FTE	-	€ 50.116	€ 51.272
Balance sheet
Equity	-	€ 174.494	€ 37.024
Cash	-	€ 138.710	€ 152.169
Liquidity ratio	-	1,63	1,50

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2024, filed on 30/06/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 3 services

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Content & Production

Video production

Sector focus

Fashion & lifestyleRetail & e-commerceFinance & insuranceTelecomFood & beverage

Publicly known clients

Delvaux, Adidas, IKEA, ING, L'Oréal, Delhaize, Telenet, McDonald's, Zalando, NMBS, Bpost, LOOP Earplugs, Jan De Nul Group, ALDI, ZARA

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 7 people mapped

Media is the craft: 6 of 7 are media profiles. A specialist, not a generalist: the expertise is narrow but deep.

AD

Andrew Del Rosario

Art Director

PF

Patrik Farra

Assistant Director

PP

Pedro Pinto

Director

BH

Belal Hibri

Grading

CF

Carlos Feher

DOP

DD

Daniele de Virgilio

Music & Sound Design

RM

Rizwan Maple

Editor

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 51.272

+0% versus the median

Team composition

7,4 FTE

€ 51.272

Median Productiehuis (2024) € 51.086All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

94,6%

Median for this type of agency (2024): 30,6%

Inflow 2024

67,6%

5,0 FTE in, 7,0 FTE out

Net team change

-2,0 FTE

20232024

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2024. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.