Ikoon
The content of this factsheet is in Dutch.
Ikoon is een digitaal bureau (web & platform) uit Tielt, actief sinds 2007. Er werken ongeveer 10 mensen, uitgedrukt in voltijdse equivalenten. Het aanbod bestrijkt branding & identiteit, webdevelopment, seo en paid media (sea/social/display).
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
1 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Late filing · 30 Sep 2026 · NBBThe annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
- Thin buffer · 31 Dec 2025 · NBBEquity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
- Registered office moved · 12 Feb 2025 · StaatsbladThe registered office relocated. Usually just a new office.
- Critical buffer · 31 Dec 2024 · NBBEquity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
What this agency does well
- Profitable in every one of the last 5 years
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 510.543 | € 542.763+6,3% | € 552.367+1,8% | € 571.873+3,5% | € 489.045-14,5% |
| EBITDA | € 31.202 | € 44.801 | € 67.311 | € 45.271 | € 49.458 |
| EBITDA margin | 6,1% | 8,3% | 12,2% | 7,9% | 10,1% |
| Staff | |||||
| FTE | 10,4 | 9,1-12,5% | 9,6+5,5% | 10,0+4,2% | 9,1-9% |
| Gross margin per FTE | € 49.091 | € 59.644 | € 57.538 | € 57.187 | € 53.741 |
| Payroll cost per FTE | € 46.018 | € 54.192 | € 50.047 | € 50.257 | € 48.279 |
| Balance sheet | |||||
| Equity | € 1.054 | € 2.576 | € 16.108 | € 20.583 | € 74.941 |
| Cash | € 74.024 | € 29.068 | € 28.304 | € 10.607 | - |
| Liquidity ratio | 1,04 | 0,97 | 0,94 | 0,79 | 1,06 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 30/09/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 6 services
Sector focus
Publicly known clients
Slagerij Maertens, PIT, Pick a Spot, De Kiem - De Linde, Ziekenhuis Waregem, Stad Tielt, Scholengroep Impact, Vastgoed Zebra, Nemegheer, EPDM Solutions, Rotech, De Meibloem, Gemeente Pittem, Stijn Vandeweghe, Healis
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 8 people mapped
This is first a build crew — 3 of 8 are developers. Within that core, Frontend, Backend and Full Stack stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 34% women
- 66% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Ikoon
- When was Ikoon founded?
- In 2007.
- Where is Ikoon located?
- In Tielt, Belgium.
- What is Ikoon specialised in?
- Brand strategy & positioning, Brand identity & design, Paid social, Search advertising (SEA), SEO & GEO, Website development.
- How big is Ikoon?
- Around 9 full-time equivalents (financial year 2025).
- Which sectors does Ikoon work for?
- Education & training, Retail & e-commerce, Healthcare & pharma.
- Who are the clients of Ikoon?
- Among others Slagerij Maertens, PIT, Pick a Spot, De Kiem - De Linde, Ziekenhuis Waregem, Stad Tielt, Scholengroep Impact, Vastgoed Zebra, Nemegheer, EPDM Solutions, Rotech, De Meibloem, Gemeente Pittem, Stijn Vandeweghe, Healis.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.