Holmes & Watson
The content of this factsheet is in Dutch.
Holmes & Watson is een brandingbureau met thuisbasis in Kemmel, opgericht in 2023. De opgegeven expertise is strategie en branding & identiteit. Publiek gekende klanten zijn onder meer CID LINES, Repanels, d&p en Meliopus.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
2 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Two consecutive loss-making years · 31 Dec 2025 · NBBTwo financial years in a row closed at a loss. That can be an investment period, or a client that fell away. Ask what explains the pattern and what has changed since.
- Negative equity · 31 Dec 2025 · NBBDebts exceed assets. Sometimes a subordinated shareholder loan sits opposite that, sometimes not. Ask how the agency is covering this, and on what timescale.
- Loss-making year · 31 Dec 2024 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
2 financial years, 2024 to 2025Result, staff and balance sheet
| 2024 | 2025 | |
|---|---|---|
| Result | ||
| Gross margin | € -51.324 | € -35.650 |
| EBITDA | € -51.500 | € -35.778 |
| Staff | ||
| Balance sheet | ||
| Equity | € -42.144 | € -78.531 |
| Cash | € 37.017 | € 9.231 |
| Liquidity ratio | 1,15 | 0,73 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 30/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 3 services
Sector focus
B2B services
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 8 people mapped
Strategy weighs heavily here: 5 of 8 are strategists. Within that core, Strategie, Merkstrategie and Marketingstrategie stand out.
Based on public profiles. Something wrong? Let us know.
Frequently asked questions about Holmes & Watson
- When was Holmes & Watson founded?
- In 2023.
- Where is Holmes & Watson located?
- In Heuvelland, Belgium.
- What is Holmes & Watson specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design.
- Who are the clients of Holmes & Watson?
- Among others CID LINES, Repanels, d&p, Meliopus.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.