Hilarious: digital agency
Hilarious creëert merkervaringen die engageren.
The content of this factsheet is in Dutch.
Hilarious is een creatief bureau met thuisbasis in Oudergem, opgericht in 2012. Er werken ongeveer 6 mensen, uitgedrukt in voltijdse equivalenten. De dienstverlening draait om creatie & reclame en ux/ui design. Sectorieel richt het bureau zich vooral op brede digitale creatie/campagnes.
Hilarious creëert merkervaringen die engageren.Strategie, creatie en digitale activaties ten dienste van ideeën die nuttig, memorabel en performant zijn.
Klanten
Onze klanten variëren van middelgrote tot grote organisaties, actief in zowel B2C als B2B.Ze zijn actief in sectoren zoals telecom, media, onderwijs, retail en dienstverlening.
Het gaat om merken die belang hechten aan sterke communicatie, digitale innovatie en meetbare impact, en die op zoek zijn naar een strategische en creatieve partner op lange termijn.
Zelfomschreven cultuur:
Inspirerend, Energiek, Betrouwbaar, Creatief
Team
Ons team bestaat uit een multidisciplinair kernteam, aangevuld met een flexibel netwerk van gespecialiseerde partners.
We combineren strategische, creatieve en technische expertises, waaronder digitale strategie, branding, conceptontwikkeling, UX/UI design, motion design, webontwikkeling, contentcreatie en digitale activaties.
Referentieklanten: Proximus, L'Oreal, Bic, Cofidis
Tech stack: Webflow, Wordpress, Sur mesure
Inspiratie: Fantasy, Locomotive
Ondernemingsnummer: BE0846.354.890
Gemiddelde klantgrootte: 50k
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Sharp headcount decline · 31 Dec 2024 · NBBAverage headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.
What this agency does well
- Profitable in every one of the last 5 years
- Stable team (no meaningful FTE loss)
- Margin per hour worked rose 2 years in a row
- Equity was earned, not injected (reserves 12,4× the capital contributed)
- Comfortable cash position: 250 days of payroll
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 622.744 | € 506.422-18,7% | € 445.646-12% | € 367.350-17,6% | € 373.297+1,6% |
| EBITDA | € 359.258 | € 107.011 | € 29.530 | € 136.026 | € 56.550 |
| EBITDA margin | 57,7% | 21,1% | 6,6% | 37% | 15,1% |
| Staff | |||||
| FTE | 5,4 | 7,6+40,7% | 7,7+1,3% | 5,8-24,7% | 5,7-1,7% |
| Gross margin per FTE | € 115.323 | € 66.635 | € 57.876 | € 63.336 | € 65.491 |
| Payroll cost per FTE | € 48.002 | € 51.747 | € 53.221 | € 37.883 | € 50.023 |
| Balance sheet | |||||
| Equity | € 502.575 | € 555.737 | € 477.934 | € 511.758 | € 108.118 |
| Cash | € 361.547 | € 288.423 | € 138.189 | € 243.062 | € 195.155 |
| Liquidity ratio | 1,88 | 2,21 | 2,63 | 2,30 | 1,11 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 17/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 37 services
Sector focus
Publicly known clients
Proximus, HE2B, Bic, Lumos, Equal Brussels, Lyreco, Fost Plus, CAD, Cofidis, Toyota, L'Oréal, Red Devils, Tml
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 18 people mapped
We mapped 18 people, but this agency keeps job titles to itself — the team page sticks to names. Who does what is best asked over coffee.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 58% women
- 42% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Hilarious
- When was Hilarious founded?
- In 2012.
- Where is Hilarious located?
- In Oudergem, Belgium.
- What is Hilarious specialised in?
- AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design.
- How big is Hilarious?
- Around 6 full-time equivalents (financial year 2025).
- Who are the clients of Hilarious?
- Among others Proximus, L'Oreal, Bic, Cofidis.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.