Het Peloton
The content of this factsheet is in Dutch.
Het Peloton bestaat sinds 2013 en profileert zich als productiehuis uit Heusden. De opgegeven expertise is video & productie en content & copy. De ervaring zit vooral in breed b2b en organisaties en regio gent/oost-vlaanderen.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
Points to ask about- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Sharp drop in equity · 31 Dec 2025 · NBBThe financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
- Loss-making year · 31 Dec 2024 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
What this agency does well
- EBITDA margin above the sector median (97,9%)
- Equity was earned, not injected (reserves 62,0× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 766.118 | € 761.806-0,6% | € 724.618-4,9% | € 542.568-25,1% | € 144.962-73,3% |
| EBITDA | € 445.700 | € 368.339 | € 293.574 | € 92.374 | € 141.957 |
| EBITDA margin | 58,2% | 48,4% | 40,5% | 17% | 97,9% |
| Staff | |||||
| FTE | 8,3 | 8,9+7,2% | 8,7-2,2% | 8,4-3,4% | - |
| Gross margin per FTE | € 92.303 | € 85.596 | € 83.289 | € 64.591 | - |
| Payroll cost per FTE | € 37.480 | € 43.301 | € 48.478 | € 52.423 | - |
| Balance sheet | |||||
| Equity | € 1,05 mln | € 1,14 mln | € 1,18 mln | € 1,10 mln | € 668.021 |
| Cash | € 332.309 | € 357.446 | € 483.022 | € 396.732 | € 251.186 |
| Liquidity ratio | 1,60 | 1,87 | 1,89 | 1,60 | 0,90 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 29/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 3 services
Sector focus
Publicly known clients
Lidl, Westtoer / Toerisme Leiestreek, Europese Commissie, Gemeente Wingene, Club Brugge, UPC KU Leuven, Jobat, UZ Gent, Trixie, Volvo, A.S.Adventure, Marie Jo & PrimaDonna, Vita+, Dastex, Fiqa Textiles
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 7 people mapped
The heart of this team is creative: 4 of 7 profiles are makers. Within that core, Video, Art Direction and Design stand out. A specialist, not a generalist: the expertise is narrow but deep.
Based on public profiles. Something wrong? Let us know.
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Figures for financial year 2024: in 2025 this agency published no inflow or outflow.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Frequently asked questions about Het Peloton
- When was Het Peloton founded?
- In 2013.
- Where is Het Peloton located?
- In Destelbergen, Belgium.
- What is Het Peloton specialised in?
- Content strategy & editorial, Copywriting & long-form content, Video production.
- How big is Het Peloton?
- Around 8 full-time equivalents (financial year 2025).
- Who are the clients of Het Peloton?
- Among others Lidl, Westtoer / Toerisme Leiestreek, Europese Commissie, Gemeente Wingene, Club Brugge, UPC KU Leuven, Jobat, UZ Gent, Trixie, Volvo, A.S.Adventure, Marie Jo & PrimaDonna, Vita+, Dastex, Fiqa Textiles.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.