Het Labo
The content of this factsheet is in Dutch.
Het Labo is een full-service bureau met thuisbasis in Herentals, opgericht in 2020. Het team telt ongeveer 4 medewerkers (VTE). Ze werken rond seo, paid media (sea/social/display) en social media. Sectoren waar het bureau vaak werkt: kmo's en ambitieuze ondernemers. Publiek gekende klanten zijn onder meer Telcom, Kempen Campings, Montreal en De Kunstberg.
HubSpot PartnerHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
2 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Thin buffer · 31 Dec 2025 · NBBEquity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.
- Registered office moved · 24 Jun 2025 · StaatsbladThe registered office relocated. Usually just a new office.
- + 2 older signals within 24m
What this agency does well
- Gross margin grew 4 years in a row
- EBITDA margin above the sector median (33,1%)
- Team grew (+56,5% FTE in the latest year)
- Value-added per euro of payroll above the sector median (1,49)
- Margin per hour worked rose 4 years in a row
- Healthy working capital (current ratio 1,37)
- Turnover below the median (27,8%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 57.483 | € 85.383+48,5% | € 98.711+15,6% | € 162.983+65,1% | € 264.158+62,1% |
| EBITDA | € -39.964 | € -38.560 | € 11.588 | € 73.516 | € 87.326 |
| EBITDA margin | -69,5% | -45,2% | 11,7% | 45,1% | 33,1% |
| Staff | |||||
| FTE | 2,4 | 3,1+29,2% | 2,6-16,1% | 2,3-11,5% | 3,6+56,5% |
| Gross margin per FTE | € 23.951 | € 27.543 | € 37.966 | € 70.862 | € 73.377 |
| Payroll cost per FTE | € 40.416 | € 39.834 | € 33.320 | € 38.505 | € 49.087 |
| Balance sheet | |||||
| Equity | € -28.508 | € -75.498 | € -83.184 | € -17.054 | € 42.587 |
| Cash | € 63.231 | € 11.974 | € 10.082 | € 27.369 | € 27.170 |
| Liquidity ratio | 0,88 | 0,50 | 0,45 | 0,83 | 1,37 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 29/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
What the agency actually does 5 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 7 people mapped
Digital marketing is the engine: 2 of 7 profiles sit there. Within that core, Social Media, Content Marketing and SEA stand out.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 33% women
- 67% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Official partnerships 1 badge(s)
As published in the platforms' official partner directories, collected by IKAg.
Frequently asked questions about Het Labo
- When was Het Labo founded?
- In 2020.
- Where is Het Labo located?
- In Herentals, Belgium.
- What is Het Labo specialised in?
- Paid social, Search advertising (SEA), Organic social content, Social strategy & platform mix, SEO & GEO.
- How big is Het Labo?
- Around 4 full-time equivalents (financial year 2025).
- Who are the clients of Het Labo?
- Among others Telcom, Kempen Campings, Montreal, De Kunstberg, Fittingshop, DOK+, XXImo, HRB, Vertongen, Windor.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-09-12.