Heroes: branding & packaging design studio
Heroes is de design studio van Kelly Verstraeten. Met haar jarenlange ervaring als brand en packaging designer, helpt Heroes food & beverage klanten.
The content of this factsheet is in Dutch.
Vanuit Mechelen werkt Heroes sinds 2022 als brandingbureau. De opgegeven expertises zijn strategie, branding & identiteit en ux/ui design. Het zwaartepunt ligt bij opdrachtgevers uit voeding/food brands. Uit de publiek bekende klantenlijst: Arthur & The Sisters, Byebugz, De Ryck en Atelier Bebijn.
Food & beverage
Heroes is de design studio van Kelly Verstraeten. Met haar jarenlange ervaring als brand en packaging designer, helpt Heroes food & beverage klanten. Ze verzorgt merkstrateige, brand positionering, (re)branding en packaging design.
Heroes werkt momenteel met 1 medewerker, en een netwerk van freelancers.
Wat ze niet doen: campagnes, development.
Referentieklanten: Djar, The Nutty Farmer, Arthur & The Sisters, Holiroots, Delhaize, Valvert
Gepercipieerde concurrenten: Quatre Mains, Catchafish
Voorbeelden: Quatre Mains, Base Design, Wewantmore
Ondernemingsnummer: 0778.586.633
Gemiddelde klantgrootte: 20k
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
What this agency does well
- EBITDA margin above the sector median (85,5%)
- Profitable in every one of the last 4 years
- Healthy working capital (current ratio 5,67)
- Equity was earned, not injected (reserves 28,2× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2022 to 2025Result, staff and balance sheet
| 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 8.269 | € 82.091+892,8% | € 49.029-40,3% | € 5.329-89,1% |
| EBITDA | € 7.094 | € 77.132 | € 46.875 | € 4.555 |
| EBITDA margin | 85,8% | 94% | 95,6% | 85,5% |
| Staff | ||||
| Balance sheet | ||||
| Equity | € 4.126 | € 53.985 | € 88.814 | € 90.580 |
| Cash | € 12.439 | € 76.432 | € 106.234 | € 79.801 |
| Liquidity ratio | 0,79 | 2,20 | 2,91 | 5,67 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 12/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 4 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 1 people mapped
Based on public profiles. Something wrong? Let us know.
Frequently asked questions about Heroes
- When was Heroes founded?
- In 2022.
- Where is Heroes located?
- In Mechelen, Belgium.
- What is Heroes specialised in?
- Brand strategy & positioning, Marketing strategy, Brand identity & design, Website strategy & UX, Branding, Packaging design.
- Which sectors does Heroes work for?
- Food & beverage.
- Who are the clients of Heroes?
- Among others Djar, The Nutty Farmer, Arthur & The Sisters, Holiroots, Delhaize, Valvert.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.