Heren Loebas
The content of this factsheet is in Dutch.
Heren Loebas is een creatief bureau uit Gentbrugge, actief sinds 2016. Het bureau combineert creatie & reclame, ux/ui design, strategie en branding & identiteit. De klanten komen vooral uit overheid/steden, cultuur en algemeen b2b/b2c.
How this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Loss-making year · 31 Dec 2025 · NBBOne financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
What this agency does well
- EBITDA margin above the sector median (97,8%)
- Profitable in every one of the last 4 years
- Healthy working capital (current ratio 1,30)
- Equity was earned, not injected (reserves 14,9× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
4 financial years, 2021 to 2024Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|
| Result | ||||
| Gross margin | € 144.717 | € 114.878-20,6% | € 67.279-41,4% | € 70.862+5,3% |
| EBITDA | € 144.193 | € 113.674 | € 66.055 | € 69.311 |
| EBITDA margin | 99,6% | 99% | 98,2% | 97,8% |
| Staff | ||||
| Balance sheet | ||||
| Equity | € 242.782 | € 306.346 | € 306.346 | € 341.511 |
| Cash | € 346.256 | € 385.446 | € 333.710 | € 351.979 |
| Liquidity ratio | 1,11 | 1,22 | 1,19 | 1,30 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2025, filed on 30/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Stad Gent, Toerisme Vlaanderen, Easyfairs, Museum Hof van Busleyden, Kanvas spanplafonds, Fairtrade Belgium, EXPOO, Inker, De Chinezen, Horeca Vlaanderen, O'Contraire, Bocuse d'Or Belgium, WelJongNietHetero, UNHCR, Meisterwerke
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 2 people mapped
Based on public profiles. Something wrong? Let us know.
Frequently asked questions about Heren Loebas
- When was Heren Loebas founded?
- In 2016.
- Where is Heren Loebas located?
- In Gent, Belgium.
- What is Heren Loebas specialised in?
- Packaging design, Campaign concepts & big ideas, Campaign execution, Influencer & creator marketing, Organic social content, Social strategy & platform mix.
- Who are the clients of Heren Loebas?
- Among others Stad Gent, Toerisme Vlaanderen, Easyfairs, Museum Hof van Busleyden, Kanvas spanplafonds, Fairtrade Belgium, EXPOO, Inker, De Chinezen, Horeca Vlaanderen, O'Contraire, Bocuse d'Or Belgium, WelJongNietHetero, UNHCR, Meisterwerke.
Figures from the annual accounts up to financial year 2024. Company details checked against the CBE register on 2026-10-11.