Hakuto
We turn AI and new technology into marketing operations that actually run. More output in-house, less dependency on external agencies.
The content of this factsheet is in Dutch.
Hakuto is a marketing technology agency in Brussels, founded by two senior profiles from TBWA, AKQA, BBDO, DDB, MediaMonks and FamousGrey. We help brands build marketing capability they own: brand strategy, workflows, tooling and AI, embedded in their own teams. We work in short sprints with a fixed scope and handover everything we build.
Most partners work in one of three domains: brand strategy, creative production or technical implementation. We do all three, and the same people define the direction and build the systems. Nothing gets lost between thinking and doing, and what we build becomes yours: your team, your tools, your data.
Our approach: Human → Kickstart → Technology
Human: positioning, audience insight and brand direction.
Kickstart: teams, workflows and governance.
Technology: AI and tooling that accelerates execution.
The sequence is the point. Most marketing technology fails not because the tool is wrong, but because nobody defined what it should say or who is going to run it.
What we do
- Brand strategy, positioning and campaign platforms, including bilingual NL/FR rollout.
- AI in production: automated content and video pipelines, brand asset generators, persona and journey builders, testing automation.
- Build: websites, e-commerce, web apps, internal tools and working prototypes. Shipped, not mocked up.
- Capability building: setting up in-house content and growth teams, defining roles and governance, training teams on AI tooling.
How we work
- One senior lead as your single point of contact. No account layer.
- Sprints of 2 to 6 weeks with a fixed scope and a fixed fee
- We prototype in weeks, test in live conditions, then embed what works.
- Everything we build is handed over: files, workflows, prompts and access stay with you.
- We scale through a curated freelance pool and a specialist partner network, adding 3D, motion, data or development capacity without adding overhead.
- Hybrid in-house model: senior expertise embedded in your team, with capabilities built to stay
- Senior-only execution, no junior layers
- Fixed-scope sprints of 2 to 6 weeks, not open-ended retainers
- The same people write the strategy and build the tooling
- AI as working infrastructure, not experiments
No financial figures are available (yet) for this agency.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026.
What the agency actually does 16 services
Sector focus
Te nieuw (opgericht januari 2026), geen website-inhoud of jaarrekening beschikbaar; onvoldoende gegevens om te classificeren.
From our own research. The agency hasn't listed its sectors yet.
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 1 people mapped
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Frequently asked questions about Hakuto
- When was Hakuto founded?
- In 2026.
- Where is Hakuto located?
- In Brussel, Belgium.
- What is Hakuto specialised in?
- Data & martech strategy, Brand identity & design, Accessibility & inclusive design, Conversational (chatbots & voice assistants), Conversion rate optimisation, E-commerce (incl. payment).
Company details checked against the CBE register on 2026-10-21.