What is Green Bananas specialised in?

Paid social, Search advertising (SEA), Website development.

How big is Green Bananas?

Around 11 full-time equivalents (financial year 2025).

Review: Green Bananas

Q: Who are the clients of Green Bananas?

Among others Nevejan, Bodo Begrafenissen, Fakts, Mentes, Apotheek De Pril, Heldin, Candy, Occa.

Vanuit Aalst werkt Green Bananas sinds 2013 als digitaal bureau (web & platform). Er werken ongeveer 11 mensen, uitgedrukt in voltijdse equivalenten. Het bureau is toegespitst op webdevelopment en paid media (sea/social/display). Uit de publiek bekende klantenlijst: Nevejan, Bodo Begrafenissen, Fakts en Mentes.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 763.821 gross margin, growth +4,6% against a sector median of +3,1%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Green BananasSector median

EBITDA margin 30,6%, sector median 22,6%. Value-added coverage 1,45 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 72.059

Median (2024) € 74.646

Against a payroll cost of € 49.357 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 43

Median (2024) € 46

17.869 hours worked, 1.686 per FTE. Against that sits € 29 of payroll cost per hour worked, leaving € 13 for premises, equipment, depreciation and profit.

Around the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 12,8 months (median 5,3 mo). Equity in the latest year: € 556.867.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 170.153. Liquidity ratio 2,21: current assets cover short-term debt in full. Solvency 43,7%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 49 days of supplier credit, sector median 47. The accounts were filed 252 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Late filing · 9 Sep 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
+ 2 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (30,6%)
Profitable in every one of the last 5 years
Strong buffer: 12,8 months of payroll in equity
Stable team (no meaningful FTE loss)
Value-added per euro of payroll above the sector median (1,45)
Healthy working capital (current ratio 2,21)
Equity was earned, not injected (reserves 28,4× the capital contributed)
Comfortable cash position: 119 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 559.112	€ 658.514+17,8%	€ 865.383+31,4%	€ 730.565-15,6%	€ 763.821+4,6%
EBITDA	€ 158.451	€ 130.504	€ 277.518	€ 167.747	€ 233.385
EBITDA margin	28,3%	19,8%	32,1%	23%	30,6%
Staff
FTE	9,7	11,3+16,5%	11,7+3,5%	10,5-10,3%	10,6+1%
Gross margin per FTE	€ 57.640	€ 58.276	€ 73.964	€ 69.578	€ 72.059
Payroll cost per FTE	€ 36.412	€ 45.959	€ 49.709	€ 53.185	€ 49.357
Balance sheet
Equity	€ 177.081	€ 230.248	€ 347.442	€ 442.272	€ 556.867
Cash	€ 105.400	€ 161.943	€ 57.242	€ 149.964	€ 170.153
Liquidity ratio	1,36	1,63	1,35	1,74	2,21

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 09/09/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 3 services

Media

Paid social Search advertising (SEA)

Digital Experience & Tech

Website development

Sector focus

Health & pharmaB2B services

Publicly known clients

NevejanBodo BegrafenissenFaktsMentesApotheek De PrilHeldinCandyOcca

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 2 people mapped

B

Bert

J

Jeroen

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 49.357

-18% versus the median

Team composition

10,6 FTE

32% women
69% men

€ 49.357

Median Digitaal bureau (web & platform) (2024) € 59.996All agencies (2024) € 59.021

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2023

22,2%

Median for this type of agency (2024): 29,3%

Inflow 2023

23,9%

2,8 FTE in, 2,6 FTE out

Net team change

+0,2 FTE

20212022202320242025

Figures for financial year 2023: in 2025 this agency published no inflow or outflow.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.