Good
The content of this factsheet is in Dutch.
Sinds 2004 is Good actief als full-service bureau uit Schoten. Het bureau combineert creatie & reclame, strategie en content & copy.
1× Agency of the YearHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Board change · 17 Sep 2025 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
What this agency does well
- EBITDA margin above the sector median (98,0%)
- Profitable in every one of the last 3 years
- Healthy working capital (current ratio 2,39)
- Equity was earned, not injected (reserves 21,7× the capital contributed)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
3 financial years, 2022 to 2024Result, staff and balance sheet
| 2022 | 2023 | 2024 | |
|---|---|---|---|
| Result | |||
| Gross margin | € 64.445 | € 117.413+82,2% | € 93.061-20,7% |
| EBITDA | € 62.234 | € 115.365 | € 91.229 |
| EBITDA margin | 96,6% | 98,3% | 98% |
| Staff | |||
| Balance sheet | |||
| Equity | € 217.221 | € 230.332 | € 280.905 |
| Cash | € 149.001 | € 133.733 | € 122.750 |
| Liquidity ratio | 7,04 | 2,82 | 2,39 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- This agency files an abbreviated or micro scheme and therefore publishes no staff data. Seniority, turnover and hourly level cannot be derived. This is entirely legal and says nothing about quality.
- The figures cover financial year 2024, filed on 30/10/2024. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.
Sector focus
Publicly known clients
Kipling, Amazon Prime, Deutsche Telekom, Give A Day, Edgard & Cooper, Petrus, Kwaremont, Plenty, DPG Media, Samsonite, Vangardist, T-Mobile, OnePlus, adidas, Greenpeace
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 2 people mapped
Based on public profiles. Something wrong? Let us know.
Award-winning work 1 award(s)
- Agency of the Year GoldInnovator Agency · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about Good
- When was Good founded?
- In 2004.
- Where is Good located?
- In Schoten, Belgium.
- What is Good specialised in?
- AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design.
- Who are the clients of Good?
- Among others Kipling, Amazon Prime, Deutsche Telekom, Give A Day, Edgard & Cooper, Petrus, Kwaremont, Plenty, DPG Media, Samsonite, Vangardist, T-Mobile, OnePlus, adidas, Greenpeace.
Figures from the annual accounts up to financial year 2024. Company details checked against the CBE register on 2026-08-31.