How big is Generation Wow?

Around 1 full-time equivalent (financial year 2024).

Review: Generation Wow

Q: What is Generation Wow specialised in?

Content strategy & editorial, Copywriting & long-form content, Video production, Events & experiences.

Q: Who are the clients of Generation Wow?

Among others Mu.ZEE, Julie's House, Xandres, CKS, Paveau, Insentials, Baker Tilly, Oats Day Long, JIS Law & Mediation, Marie Jo, Securex, Saforelle.

Vanuit Gent werkt Generation Wow sinds 2022 als eventbureau. Het bureau combineert events, video & productie en content & copy. De ervaring zit vooral in vrouwelijk ondernemerschap en women in business.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20232024

Latest year: € 51.533 gross margin, growth +195,9% against a sector median of +12,8%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20232024

Generation WowSector median

EBITDA margin 19,8%, sector median 46,6%. Value-added coverage 1,25 (median 1,64).

Below sector level

Revenue per headGross margin per FTE, against payroll cost

€ 51.533

Median (2024) € 92.849

Against a payroll cost of € 40.363 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 28

Median (2024) € 54

1.820 hours worked, 1.820 per FTE. Against that sits € 22 of payroll cost per hour worked, leaving € 6 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 1,0 months (median 11,8 mo). Equity in the latest year: € 3.351.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 67.905. Liquidity ratio 1,30: current assets cover short-term debt in full. Solvency 1,5%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 129 days of supplier credit, sector median 100. The accounts were filed 213 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

2 red flag(s) (24m)

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Board change · 27 May 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Low value-added coverage · 31 Mar 2025 · NBB
Every euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
+ 5 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Team grew (+400,0% FTE in the latest year)
Healthy working capital (current ratio 1,30)
Comfortable cash position: 614 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

2 financial years, 2023 to 2024Result, staff and balance sheet

	2023	2024
Result
Gross margin	€ 17.418	€ 51.533+195,9%
EBITDA	€ 11.488	€ 10.210
EBITDA margin	66%	19,8%
Staff
FTE	0,2	1,0+400%
Gross margin per FTE	€ 87.092	€ 51.533
Payroll cost per FTE	€ 25.801	€ 40.363
Balance sheet
Equity	€ 3.060	€ 3.351
Cash	€ 88.402	€ 67.905
Liquidity ratio	2,12	1,30

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 29/10/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 14 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 4 services

Content & Production

Content strategy & editorial Copywriting & long-form content Video production

Events, Sponsoring & Activation

Events & experiences

Sector focus

Fashion & lifestyleMedia & entertainmentB2B servicesHealth & pharmaFood & beverage

Publicly known clients

Mu.ZEE, Julie's House, Xandres, CKS, Paveau, Insentials, Baker Tilly, Oats Day Long, JIS Law & Mediation, Marie Jo, Securex, Saforelle

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 6 people mapped

AF

Angelique Foré

Co-Founder

BD

Barbara De Beir

Co-Founder

EC

Emely Christiaens

Online reporter

FK

Fien Kestelyn

Regie

FR

Flo Revis

Social Media & Content Manager

MR

Marie Rooryck

Administration & Office Manager

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 40.104

-29% versus the median

Team composition

1,0 FTE

€ 40.104

Median Eventbureau (2024) € 56.686All agencies (2024) € 59.069

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

/

Median for this type of agency (2024): 47,2%

Inflow 2025

100,0%

202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.