Where is Biggie Benelux located?

In Sint-Pieters-Woluwe, Belgium.

What is Biggie Benelux specialised in?

AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.

How big is Biggie Benelux?

Around 12 full-time equivalents (financial year 2025).

Which sectors does Biggie Benelux work for?

Automotive & mobility, Finance & insurance, Hospitality & tourism, Retail & e-commerce, Food & beverage.

Review: Biggie Benelux

Q: Who are the clients of Biggie Benelux?

Among others Yves Rocher, Sushi Shop, Skimium, Quitoque, Orange, Mon Album Photo, MACIF, Office du Tourisme de Paris, Le Chat, La Loterie Romande, Joone, Fnac Darty, Etam, Estée Lauder, BUT.

Gamned is een performance- & mediabureau met thuisbasis in Sint-Pieters-Woluwe, opgericht in 2016. De bezetting ligt rond 12 VTE. De dienstverlening draait om paid media (sea/social/display). Sectorieel richt het bureau zich vooral op adverteerders breed (retail, automotive, finance en fmcg.

Awards

3× IAB MIXX Awards

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 533.631 gross margin, growth -79,1% against a sector median of +5%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Biggie BeneluxSector median

EBITDA margin -, sector median 29,6%. Value-added coverage 0,46 (median 1,26).

No margin data

Revenue per headGross margin per FTE, against payroll cost

€ 46.403

Median (2024) € 77.641

Against a payroll cost of € 107.217 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 30

Median (2024) € 50

17.747 hours worked, 1.543 per FTE. Against that sits € 69 of payroll cost per hour worked, leaving € -39 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 21,7 months (median 5,2 mo). Equity in the latest year: € 2,23 mln.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 1,32 mln. Liquidity ratio 1,50: current assets cover short-term debt in full. Solvency 31,3%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 290 days of supplier credit, sector median 60. The accounts were filed 189 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Board change · 15 May 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Loss-making year · 31 Dec 2025 · NBB
One financial year closed at a loss. The size is not shown here: it can be a few thousand euros, a one-off settlement, or a deliberate investment. Ask the agency what was behind it.
Low value-added coverage · 31 Dec 2025 · NBB
Every euro of payroll generates less than 95 cents of added value. That happens in a build-up year, with a lot of subcontracting, or under pressure on rates. Ask what explains it here.
+ 1 older signals within 24m

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Strong buffer: 21,7 months of payroll in equity
Healthy working capital (current ratio 1,50)
Equity was earned, not injected (reserves 358,9× the capital contributed)
Comfortable cash position: 390 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 1,53 mln	€ 1,92 mln+25,8%	€ 3,91 mln+103,6%	€ 2,56 mln-34,6%	€ 533.631-79,1%
EBITDA	€ 862.575	€ 918.225	€ 2,73 mln	€ 1,34 mln	€ -660.243
EBITDA margin	56,5%	47,8%	69,7%	52,5%	-
Staff
FTE	7,6	10,8+42,1%	13,6+25,9%	13,8+1,5%	11,5-16,7%
Gross margin per FTE	€ 200.866	€ 177.872	€ 287.623	€ 185.304	€ 46.403
Payroll cost per FTE	€ 90.780	€ 86.375	€ 90.904	€ 94.368	€ 107.217
Balance sheet
Equity	€ 630.875	€ 13.816	€ 1,94 mln	€ 2,96 mln	€ 2,23 mln
Cash	€ 1,13 mln	€ 2,03 mln	€ 1,08 mln	€ 608.497	€ 1,32 mln
Liquidity ratio	1,31	1,07	1,38	2,40	1,50

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 08/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 5 Oct 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 30 services

Strategy & Insights

AI & innovation strategy Brand strategy & positioning Customer & audience strategy

Branding & Design

Brand identity & design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution Performance creative & DCO

Content & Production

Content strategy & editorial

Media

Digital & programmatic buying Media strategy & planning Offline buying (TV, radio, print, OOH) Search advertising (SEA)

Social, Influencer & Community

Influencer & creator marketing Organic social content Social strategy & platform mix

Digital Experience & Tech

E-commerce (incl. payment) SEO & GEO Website development Website strategy & UX

CRM, Email & Loyalty

CRM & lifecycle strategy Direct marketing & lead management Marketing automation

Data, Measurement & Governance

Dashboards & reporting Data science & analytics (incl. predictive modelling)

PR & Reputation

Corporate communication PR strategy & media relations

Employer Brand & Internal

Employer brand strategy Internal communication Recruitment campaigns

Events, Sponsoring & Activation

Brand activation (incl. guerrilla)

Sector focus

FMCGRetail & e-commerceFinance & insuranceTelecomAutomotive & mobilityHealth & pharmaTravel & hospitalityEnergy & utilitiesReal estate & constructionFashion & lifestylePublic sector & governmentEducationB2B services

Publicly known clients

Yves Rocher, Sushi Shop, Skimium, Quitoque, Orange, Mon Album Photo, MACIF, Office du Tourisme de Paris, Le Chat, La Loterie Romande, Joone, Fnac Darty, Etam, Estée Lauder, BUT

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 2 people mapped

CK

Calvin Kalombo

Senior Sales Manager

VB

Vincent Brusselmans

Senior Sales Manager

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 107.217

+74% versus the median

Team composition

11,5 FTE

79% women
21% men

€ 107.217

Median Performance- & mediabureau (2024) € 61.814All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

78,3%

Median for this type of agency (2024): 35,3%

Inflow 2025

52,2%

6,0 FTE in, 9,0 FTE out

Net team change

-3,0 FTE

20212022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

Award-winning work 3 award(s)

2024

IAB MIXX Awards SilverDirect Response · “La Défense” · source ↗

2023

IAB MIXX Awards BronzeBest International Tool · “Visit Brussels” · source ↗

2021

IAB MIXX Awards BronzeBest Use of Marketing Technology · “Ladbrokes” · source ↗

As published by the organising award shows, collected by IKAg.