Follo
The content of this factsheet is in Dutch.
Sinds 2022 is Follo actief als performance- & mediabureau uit Gent. Het team telt ongeveer 3 medewerkers (VTE). De focus ligt op paid media (sea/social/display), seo, data & analytics en crm & marketing automation. Tot de publiek bekende klanten behoren HG, Decathlon, CROP en Dutch Vans. Follo is een groepsentiteit binnen een grotere structuur.
1× Feweb Excellence Awards1× Dutch Search Awards: Best Agency + 4 awardsHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Board change · 3 Apr 2026 · StaatsbladAppointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
What this agency does well
- Team grew (+10,0% FTE in the latest year)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
3 financial years, 2023 to 2025Result, staff and balance sheet
| 2023 | 2024 | 2025 | |
|---|---|---|---|
| Result | |||
| Gross margin | € 7.545 | € 232.502+2.981,6% | € 244.922+5,3% |
| EBITDA | € -98.507 | € 56.170 | € 6.250 |
| EBITDA margin | - | 24,2% | 2,6% |
| Staff | |||
| FTE | 1,8 | 3,0+66,7% | 3,3+10% |
| Gross margin per FTE | € 4.192 | € 77.501 | € 74.219 |
| Payroll cost per FTE | € 58.862 | € 58.312 | € 68.943 |
| Balance sheet | |||
| Equity | € -46.112 | € 2.668 | € 6.620 |
| Cash | € 7.459 | € 106.331 | € 36.529 |
| Liquidity ratio | 0,61 | 1,00 | 1,15 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 01/06/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 32 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 9 people mapped
Notably, no declared strategists in sight — this agency would rather make than philosophise.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 47% women
- 53% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Frequently asked questions about Follo
- When was Follo founded?
- In 2022.
- Where is Follo located?
- In Gent, Belgium.
- What is Follo specialised in?
- AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy.
- How big is Follo?
- Around 3 full-time equivalents (financial year 2025).
- Who are the clients of Follo?
- Among others HG, Decathlon, CROP, Dutch Vans.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.