What is Faxions specialised in?

AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design.

Around 4 full-time equivalents (financial year 2026).

Review: Faxions

Faxions bestaat sinds 2008 en profileert zich als data-, crm- & martechbureau uit Laken. Het team telt ongeveer 4 medewerkers (VTE). De opgegeven expertises zijn data & analytics, crm & marketing automation en paid media (sea/social/display). Het zwaartepunt ligt bij opdrachtgevers uit nationale en internationale merken; benelux (3000+ partners). Publiek gekende klanten zijn onder meer Ethias.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242026

Latest year: € 822.842 gross margin, growth +54,1%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242026

FaxionsSector median

EBITDA margin 46,2%. Value-added coverage 1,92.

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 205.711

Against a payroll cost of € 103.209 per FTE. The ratio between the two is the coverage rate above.

No data

Yield levelYield per hour worked, against payroll cost

€ 94

8.779 hours worked, 2.195 per FTE. Against that sits € 47 of payroll cost per hour worked, leaving € 47 for premises, equipment, depreciation and profit.

No data

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 17,1 months. Equity in the latest year: € 586.720.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 442.308. Liquidity ratio 1,86: current assets cover short-term debt in full. Solvency 46,5%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 68 days of supplier credit. The accounts were filed 114 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

No serious signals

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Late filing · 4 Nov 2024 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Profitable in every one of the last 5 years
Strong buffer: 17,1 months of payroll in equity
Margin per hour worked rose 3 years in a row
Healthy working capital (current ratio 1,86)
Comfortable cash position: 391 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2026Result, staff and balance sheet

	2021	2022	2023	2024	2026
Result
Gross margin	€ 371.152	€ 396.466+6,8%	€ 356.627-10%	€ 534.042+49,7%	€ 822.842+54,1%
EBITDA	€ 99.651	€ 71.704	€ 49.130	€ 180.106	€ 380.554
EBITDA margin	26,8%	18,1%	13,8%	33,7%	46,2%
Staff
FTE	4,1	4,3+4,9%	3,6-16,3%	4,2+16,7%	4,0-4,8%
Gross margin per FTE	€ 90.525	€ 92.201	€ 99.063	€ 127.153	€ 205.711
Payroll cost per FTE	€ 64.988	€ 73.846	€ 83.236	€ 82.840	€ 103.209
Balance sheet
Equity	€ 389.611	€ 425.657	€ 403.681	€ 426.401	€ 586.720
Cash	€ 435.334	€ 296.727	€ 123.808	€ 700.195	€ 442.308
Liquidity ratio	2,95	2,54	2,14	1,60	1,86

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2026, filed on 23/07/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026.

What the agency actually does 32 services

Strategy & Insights

AI & innovation strategy Brand strategy & positioning Customer & audience strategy

Branding & Design

Brand identity & design Packaging design Product & service design

Advertising & Campaigns

Performance creative & DCO

Content & Production

Content strategy & editorial

Media

Digital & programmatic buying Media strategy & planning Search advertising (SEA)

Social, Influencer & Community

Influencer & creator marketing Organic social content Social strategy & platform mix

Digital Experience & Tech

E-commerce (incl. payment) Mobile apps & PWAs SEO & GEO Website development Website strategy & UX

CRM, Email & Loyalty

CRM & lifecycle strategy Direct marketing & lead management Marketing automation

Data, Measurement & Governance

Dashboards & reporting Data science & analytics (incl. predictive modelling)

PR & Reputation

Corporate communication PR strategy & media relations

Employer Brand & Internal

Employer brand strategy Internal communication Recruitment campaigns

Events, Sponsoring & Activation

Brand activation (incl. guerrilla) Events & experiences Sponsorship & partnerships

Sector focus

Finance & insurance

Publicly known clients

Ethias

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 103.209

Team composition

4,0 FTE

22% women
78% men

€ 103.209

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2026

75,0%

Inflow 2026

75,0%

3,0 FTE in, 3,0 FTE out

Net team change

0,0 FTE

20212022202320242026

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2026. Calculations by IKAg; an indication, not financial advice.