What is Egghunter specialised in?

Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.

How big is Egghunter?

Around 5 full-time equivalents (financial year 2025).

Which sectors does Egghunter work for?

Hospitality & tourism, Public sector & non-profit.

Review: Egghunter

Q: Who are the clients of Egghunter?

Among others ERC (European Resuscitation Council), Bel RTL, Natagora, BYD, Pairi Daiza, Anchr, Yuzzu, Leonidas, Adventure Valley, Bister, 2050 (Peewater).

Sinds 2021 is Egghunter actief als creatief bureau uit Brussels. Het team telt ongeveer 15 medewerkers (VTE). Het bureau combineert creatie & reclame, strategie en branding & identiteit.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 348.129 gross margin, growth +4,4% against a sector median of -0,2%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

2022202320242025

EgghunterSector median

EBITDA margin 18,4%, sector median 21,9%. Value-added coverage 1,23 (median 1,23).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 75.680

Median (2024) € 72.309

Against a payroll cost of € 61.514 per FTE. The ratio between the two is the coverage rate above.

Around the median

Yield levelYield per hour worked, against payroll cost

€ 41

Median (2024) € 45

8.442 hours worked, 1.835 per FTE. Against that sits € 34 of payroll cost per hour worked, leaving € 8 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 2,9 months (median 7,7 mo). Equity in the latest year: € 67.957.

Thin buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 116.592. Liquidity ratio 1,02: current assets cover short-term debt in full. Solvency 11,7%.

Tightly covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 146 days of supplier credit, sector median 74. The accounts were filed 243 days after closing; the legal deadline is seven months.

Filed late

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Late filing · 31 Aug 2026 · NBB
The annual accounts were filed after the statutory deadline. Over a third of the sector does this, usually because of the accountant's calendar. Rarely a story in itself.
Sharp drop in equity · 31 Dec 2025 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.
Thin buffer · 31 Dec 2025 · NBB
Equity covers less than three months of payroll. A limited reserve, and at many smaller agencies the normal state of affairs. Ask how the agency absorbs a setback.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Outgrew the sector median 2 years running
Profitable in every one of the last 4 years
Team grew (+15,0% FTE in the latest year)
Margin per hour worked rose 2 years in a row
Comfortable cash position: 150 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 524.720	€ 279.047-46,8%	€ 333.340+19,5%	€ 348.129+4,4%
EBITDA	€ 503.058	€ 86.118	€ 54.778	€ 64.166
EBITDA margin	95,9%	30,9%	16,4%	18,4%
Staff
FTE	2,5	4,0+60%	4,00%	4,6+15%
Gross margin per FTE	€ 209.888	€ 69.762	€ 83.335	€ 75.680
Payroll cost per FTE	€ 8.386	€ 48.118	€ 69.515	€ 61.514
Balance sheet
Equity	€ 408.588	€ 468.109	€ 497.192	€ 67.957
Cash	€ 68.266	€ 172.306	€ 241.932	€ 116.592
Liquidity ratio	2,97	1,97	4,32	1,02

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 31/08/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Strategy & Insights

Brand strategy & positioning Marketing strategy

Branding & Design

Brand identity & design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution

Sector focus

Media & entertainmentAutomotive & mobilityTravel & hospitalityFood & beverageFinance & insurance

Publicly known clients

ERC (European Resuscitation Council), Bel RTL, Natagora, BYD, Pairi Daiza, Anchr, Yuzzu, Leonidas, Adventure Valley, Bister, 2050 (Peewater)

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 11 people mapped

The heart of this team is creative: 5 of 11 profiles are makers. Within that core, Design, Art Direction and Copywriting stand out. The titles skew top-heavy: lots of seniority, few juniors — you're mostly buying experience. A specialist, not a generalist: the expertise is narrow but deep.

AP

Arnaud Pitz

Founder & Creative Director

DG

Daphné Gustin

Account manager

EG

Eléonore Garcia

Creative & art director

EO

Eugenia Onyshchenko

Creative & Art director

SD

Sebastien De Valck

Founder & Creative Director

BV

Bart Van Goethem

copywriter senior NL

CD

Coppelia de Crane D'Heysselaer

Brand Strategist

LL

Laurent Lejeune

Head of design

OP

Olivier Pierre

Creative & copywriter

SH

Samantha Hendlisz

Chief operating officer

TP

Toon Pauwels

Creative & copywriter

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 61.514

-1% versus the median

Team composition

4,6 FTE

67% women
33% men

€ 61.514

Median Creatief bureau (2024) € 61.920All agencies (2024) € 59.021

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

87,0%

Median for this type of agency (2024): 32,5%

Inflow 2025

130,4%

6,0 FTE in, 4,0 FTE out

Net team change

+2,0 FTE

2022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.