Done by friday
The content of this factsheet is in Dutch.
Done by friday is een creatief bureau uit Antwerpen, actief sinds 2010. De bezetting ligt rond 5 VTE. Het bureau is toegespitst op creatie & reclame en employer branding. Sectorieel richt het bureau zich vooral op brede merkenmarkt en werkgevers/rekrutering. Uit de publiek bekende klantenlijst: Politiezone Antwerpen, The LEGO Group, Antwerpse Bakkersunie en Stad Antwerpen.
1× Effie Awards BelgiumHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
2 red flag(s) (24m)- Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
- Critical buffer · 31 Dec 2025 · NBBEquity covers less than one month of payroll. At an agency that pays out its profit every year this means something different than at one that is losing money. Ask where the reserve sits.
- + 5 older signals within 24m
What this agency does well
- Outgrew the sector median 2 years running
- EBITDA margin above the sector median (27,3%)
- Team grew (+9,3% FTE in the latest year)
- Value-added per euro of payroll above the sector median (1,38)
- Margin per hour worked rose 2 years in a row
- Turnover below the median (21,3%)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 389.860 | € 263.824-32,3% | € 87.113-67% | € 170.760+96% | € 324.862+90,2% |
| EBITDA | € 136.462 | € -31.598 | € -217.842 | € -62.594 | € 88.563 |
| EBITDA margin | 35% | -12% | - | -36,7% | 27,3% |
| Staff | |||||
| FTE | 5,1 | 5,7+11,8% | 5,6-1,8% | 4,3-23,2% | 4,7+9,3% |
| Gross margin per FTE | € 76.443 | € 46.285 | € 15.556 | € 39.712 | € 69.120 |
| Payroll cost per FTE | € 49.868 | € 51.167 | € 53.735 | € 53.282 | € 49.669 |
| Balance sheet | |||||
| Equity | € 285.613 | € 236.811 | € 4.060 | € -66.410 | € 16.984 |
| Cash | € 190.990 | € 246.607 | € 110.938 | € 32.479 | € 17.822 |
| Liquidity ratio | 2,18 | 1,34 | 0,99 | 0,82 | 1,04 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 29/05/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 33 services
Sector focus
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
People 8 people mapped
We mapped 8 people, but this agency keeps job titles to itself — the team page sticks to names. Who does what is best asked over coffee.
Based on public profiles. Something wrong? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 83% women
- 17% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Award-winning work 1 award(s)
- Effie Awards Belgium BronzeMerk: LEGO · “LEGO City — LEGO” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about Done by friday
- When was Done by friday founded?
- In 2010.
- Where is Done by friday located?
- In Antwerpen, Belgium.
- What is Done by friday specialised in?
- AI & innovation strategy, Brand strategy & positioning, Brand identity & design, Packaging design, Campaign concepts & big ideas, Campaign execution.
- How big is Done by friday?
- Around 5 full-time equivalents (financial year 2025).
- Who are the clients of Done by friday?
- Among others Politiezone Antwerpen, The LEGO Group, Antwerpse Bakkersunie, Stad Antwerpen, Mediafin, Santander Consumer Bank, Vlaamse Stichting Verkeerskunde.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.