D’M&S: communicatie- en marketingbureau
D’M&S is een full-service communicatie- en marketingbureau.
The content of this factsheet is in Dutch.
D'M&S, opgericht in 1978, is een full-service bureau uit Sint-Andries. De bezetting ligt rond 51 VTE. De focus ligt op creatie & reclame, strategie en branding & identiteit. De ervaring zit vooral in industrie & manufacturing, retail/automotive, bouw/vastgoed & proptech en professional & corporate services. Namen die publiek aan dit bureau gelinkt worden: Antargaz en Recticel.
D’M&S is een Belgisch communicatie- en marketingbureau met hoofdzetel in Brugge. Het bureau werd opgericht in 1984 en biedt geïntegreerde diensten aan op het vlak van strategie, creatie, digitale communicatie en live-ervaringen. D’M&S is actief voor Belgische en internationale bedrijven in zowel B2B- als B2C-markten.
Print, Website, Web development (complex), Copywriting, Campaign, E-mail marketing, OOH, Fotografie, Packaging design, Merk strategie, Digital strategy, SEA, E-commerce, Social media management, Content strategie, Brand design, Employer Branding, UX/UI, Performance marketing, Social Media content, Data & analytics, Event
Klanten
De grotere KMO's. Sector en B2B of B2C maakt niet uit.
Zelfomschreven cultuur:
Analytisch, high-performance, creatief
Team:
2 Ceo's, 4 business directors, 3 account directors, 5 account managers, 4 performance marketeers, 1 campaign manager, 1 content creator, 1 copywriter, 2 conceptmakers, 2 dtp'ers, 4 developers en 2 projectmanagers + boekhouding & operations team (4 man)
Referentieklanten: Clarebout, Rombouts, Jacques Chocolade, STG badkamers, SGS
Tech stack: Drupal
Partners: Eventique (events)
Inspiratie: AKQA
Ondernemingsnummer: BE0418574103
Gemiddelde klantgrootte: 60k
1× BEA AwardsHow this agency makes money
Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.
Can the agency take a hit
Buffer, cash position and payment behaviour side by side, so you can see where they disagree.
Signals and strengths
Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.
Continuity
No serious signals- Zichtbaarheid verschoven · 1 Oct 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
- Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
What this agency does well
- Profitable in every one of the last 5 years
- Strong buffer: 6,2 months of payroll in equity
- Healthy working capital (current ratio 2,11)
All the figures
Reference material, not a starting point. Expand it if you want to read the series yourself.
5 financial years, 2021 to 2025Result, staff and balance sheet
| 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|
| Result | |||||
| Gross margin | € 3,91 mln | € 3,88 mln-0,8% | € 4,08 mln+5,1% | € 4,55 mln+11,5% | € 4,36 mln-4,1% |
| EBITDA | € 767.770 | € 537.537 | € 695.580 | € 720.587 | € 594.456 |
| EBITDA margin | 19,7% | 13,9% | 17,1% | 15,9% | 13,6% |
| Staff | |||||
| FTE | 52,1 | 54,0+3,6% | 52,9-2% | 58,5+10,6% | 50,9-13% |
| Gross margin per FTE | € 74.976 | € 71.791 | € 77.052 | € 77.713 | € 85.693 |
| Payroll cost per FTE | € 59.640 | € 63.619 | € 68.232 | € 71.788 | € 76.493 |
| Balance sheet | |||||
| Equity | € 1,67 mln | € 1,71 mln | € 1,90 mln | € 1,95 mln | € 2,02 mln |
| Cash | € 690.978 | € 669.871 | € 214.237 | € 166.198 | € 123.194 |
| Liquidity ratio | 1,71 | 1,77 | 1,67 | 1,95 | 2,11 |
Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.
What this factsheet does not know
- How good the work is. Figures do not measure creativity, strategy or chemistry.
- How the client portfolio is spread. Concentration is not in the accounts.
- Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
- The figures cover financial year 2025, filed on 23/07/2026. At a fast-moving agency reality today may differ.
Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
What the agency actually does 38 services
Sector focus
From our own research. The agency hasn't listed its sectors yet.
Publicly known clients
Based on IKAg research and public sources. Incomplete or outdated? Let us know.
Seniors or juniors?
Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.
- 18% women
- 82% men
Will your team stay?
Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.
Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.
Award-winning work 1 award(s)
- BEA Awards Bronze“Ardo - Let's meet in the field” · source ↗
As published by the organising award shows, collected by IKAg.
Frequently asked questions about D’M&S
- When was D’M&S founded?
- In 1984.
- Where is D’M&S located?
- In Brugge, Belgium.
- What is D’M&S specialised in?
- AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design.
- How big is D’M&S?
- Around 51 full-time equivalents (financial year 2025).
- Which sectors does D’M&S work for?
- Automotive & mobility, Construction & real estate, Industry & manufacturing, Retail & e-commerce, Healthcare & pharma.
- Who are the clients of D’M&S?
- Among others Clarebout, Rombouts, Jacques Chocolade, STG badkamers, SGS.
Figures from the annual accounts up to financial year 2025. Company details checked against the CBE register on 2026-10-13.