What is Dignify specialised in?

Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling).

Around 41 full-time equivalents (financial year 2025).

Who are the clients of Dignify?

Among others Van Marcke, Keytrade Bank, Hartmann, Plus54, TrustMedia.

Review: Dignify

Dignify bestaat sinds 2018 en profileert zich als data-, crm- & martechbureau uit Genk. De bezetting ligt rond 41 VTE. Ze werken rond data & analytics, crm & marketing automation en paid media (sea/social/display). De klanten komen vooral uit b2b en b2c en martech-gedreven bedrijven (be en nl). Namen die publiek aan dit bureau gelinkt worden: Van Marcke, Keytrade Bank, Hartmann en Plus54.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 6,04 mln gross margin, growth +19,9% against a sector median of +0,4%.

At or above sector pace

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

DignifySector median

EBITDA margin 26,5%, sector median 20,8%. Value-added coverage 1,56 (median 1,12).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 149.110

Median (2025) € 86.163

Against a payroll cost of € 70.364 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 90

Median (2025) € 59

67.266 hours worked, 1.661 per FTE. Against that sits € 42 of payroll cost per hour worked, leaving € 47 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 4,9 months (median 7,2 mo). Equity in the latest year: € 1,17 mln.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 36.462. Liquidity ratio 0,59: current assets cover short-term debt not in full. Solvency 11%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 177 days of supplier credit, sector median 73. The accounts were filed 160 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Board change · 4 Sep 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Board change · 6 Aug 2025 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Sharp drop in equity · 31 Dec 2024 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Gross margin grew 4 years in a row
Outgrew the sector median 3 years running
EBITDA margin above the sector median (26,5%)
Profitable in every one of the last 5 years
Team grew (+51,1% FTE in the latest year)
Value-added per euro of payroll above the sector median (1,56)
Turnover below the median (21,2%)

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 1,70 mln	€ 2,33 mln+37,3%	€ 3,67 mln+57,3%	€ 5,04 mln+37,3%	€ 6,04 mln+19,9%
EBITDA	€ 1,33 mln	€ 1,53 mln	€ 1,88 mln	€ 2,33 mln	€ 1,60 mln
EBITDA margin	78,4%	65,6%	51,3%	46,2%	26,5%
Staff
FTE	11,0	14,3+30%	19,2+34,3%	26,8+39,6%	40,5+51,1%
Gross margin per FTE	€ 154.547	€ 163.175	€ 191.166	€ 187.974	€ 149.110
Payroll cost per FTE	€ 39.084	€ 47.990	€ 67.672	€ 63.127	€ 70.364
Balance sheet
Equity	€ 1,59 mln	€ 2,73 mln	€ 1,43 mln	€ 628.022	€ 1,17 mln
Cash	€ 1,62 mln	€ 844.837	€ 1,12 mln	-	€ 36.462
Liquidity ratio	2,58	1,47	1,05	0,72	0,59

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 09/06/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 6 services

Media

Paid social Search advertising (SEA)

CRM, Email & Loyalty

CRM & lifecycle strategy Marketing automation

Data, Measurement & Governance

Dashboards & reporting Data science & analytics (incl. predictive modelling)

Sector focus

Finance & insuranceHealth & pharmaRetail & e-commerceB2B services

Publicly known clients

Van MarckeKeytrade BankHartmannPlus54TrustMedia

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 2 people mapped

MP

Marco Piombo

CEO van Customer Collective, founder van Dignify

WV

Wim Van Campenhout

CEO

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 70.364

-3% versus the median

Team composition

40,5 FTE

11% women
89% men

€ 70.364

Median Data-, CRM- & martechbureau (2025) € 72.476All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

21,2%

Median for this type of agency (2025): 35,7%

Inflow 2025

51,4%

20,8 FTE in, 8,6 FTE out

Net team change

+12,2 FTE

20212022202320242025

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.