What is Digipolitans specialised in?

AI & innovation strategy, Customer & audience strategy, Product & service design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO.

How big is Digipolitans?

Around 5 full-time equivalents (financial year 2025).

Review: Digipolitans

Q: Who are the clients of Digipolitans?

Among others VRT, D'Ieteren Automotive, Proximus, RBFA, Comeos, bpost, Agristo, Belgian Alliance, TVH, DPG Media, P&V.

Digipolitans werkt ruim tien jaar als digitaal bureau (web & platform) uit Laken. De bezetting ligt rond 5 VTE. Ze werken rond strategie, ai & automatisering en data & analytics.

Awards

1× IAB MIXX Awards

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

2022202320242025

Latest year: € 576.473 gross margin, growth -33,9% against a sector median of +0,6%.

Shrinking

MarginEBITDA / gross margin · value-added coverage

2022202320242025

DigipolitansSector median

EBITDA margin 18,8%, sector median 20,7%. Value-added coverage 1,23 (median 1,18).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 125.320

Median (2024) € 74.646

Against a payroll cost of € 101.370 per FTE. The ratio between the two is the coverage rate above.

Above the median

Yield levelYield per hour worked, against payroll cost

€ 61

Median (2024) € 46

9.508 hours worked, 2.067 per FTE. Against that sits € 49 of payroll cost per hour worked, leaving € 12 for premises, equipment, depreciation and profit.

Above the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 9,1 months (median 4,9 mo). Equity in the latest year: € 353.108.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 205.241. Liquidity ratio 1,59: current assets cover short-term debt in full. Solvency 38%.

Amply covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 200 days of supplier credit, sector median 47. The accounts were filed 148 days after closing; the legal deadline is seven months.

Pays slower than average

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Board change · 31 Aug 2026 · Staatsblad
Appointments or resignations on the board. Routine during growth, succession or a new partner. Ask about it when several changes follow each other closely.
Zichtbaarheid verschoven · 1 Aug 2026 · Google Autocomplete
Registered office moved · 21 Oct 2025 · Staatsblad
The registered office relocated. Usually just a new office.
Sharp headcount decline · 30 Jun 2025 · NBB
Average headcount fell by 15% or more in a year. That can be contraction, and just as easily a deliberate choice for fewer but more experienced people. Ask who left and who came in their place.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

Strong buffer: 9,1 months of payroll in equity
Value-added per euro of payroll above the sector median (1,23)
Healthy working capital (current ratio 1,59)
Equity was earned, not injected (reserves 56,0× the capital contributed)
Comfortable cash position: 161 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

4 financial years, 2022 to 2025Result, staff and balance sheet

	2022	2023	2024	2025
Result
Gross margin	€ 288.687	€ -44.862-115,5%	€ 872.658	€ 576.473-33,9%
EBITDA	€ 168.854	€ -319.890	€ 288.684	€ 108.455
EBITDA margin	58,5%	-	33,1%	18,8%
Staff
FTE	1,8	4,4+144,4%	7,3+65,9%	4,6-37%
Gross margin per FTE	€ 160.382	€ -10.196	€ 119.542	€ 125.320
Payroll cost per FTE	€ 68.189	€ 62.618	€ 82.189	€ 101.370
Balance sheet
Equity	€ 364.656	€ 35.495	€ 285.184	€ 353.108
Cash	€ 248.730	€ 200.121	€ 260.382	€ 205.241
Liquidity ratio	3,25	1,02	1,65	1,59

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 25/11/2025. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 21 Sep 2026. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

What the agency actually does 25 services

Strategy & Insights

AI & innovation strategy Customer & audience strategy

Branding & Design

Product & service design

Advertising & Campaigns

Campaign concepts & big ideas Campaign execution Performance creative & DCO

Content & Production

Content strategy & editorial

Media

Digital & programmatic buying Media strategy & planning Offline buying (TV, radio, print, OOH) Search advertising (SEA)

Social, Influencer & Community

Organic social content Social strategy & platform mix

Digital Experience & Tech

E-commerce (incl. payment) Mobile apps & PWAs SEO & GEO Website development Website strategy & UX

CRM, Email & Loyalty

CRM & lifecycle strategy Direct marketing & lead management Marketing automation

Data, Measurement & Governance

Dashboards & reporting Data science & analytics (incl. predictive modelling)

Employer Brand & Internal

Employer brand strategy Recruitment campaigns

Sector focus

Media & entertainmentAutomotive & mobilityTelecomFinance & insuranceB2B services

Publicly known clients

VRT, D'Ieteren Automotive, Proximus, RBFA, Comeos, bpost, Agristo, Belgian Alliance, TVH, DPG Media, P&V

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 101.370

+69% versus the median

Team composition

4,6 FTE

55% women
45% men

€ 101.370

Median Digitaal bureau (web & platform) (2024) € 59.996All agencies (2024) € 59.045

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

2

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2025

43,5%

Median for this type of agency (2024): 29,3%

Inflow 2025

21,7%

1,0 FTE in, 2,0 FTE out

Net team change

-1,0 FTE

2022202320242025

Exits are clearly above what is usual for this type of agency. That may reflect project-based staffing, but it is a reason to ask in the pitch how much of the proposed team was already here two years ago, and to contractually fix your permanent contacts.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2024: the last year for which nearly all accounts have been filed.

Award-winning work 1 award(s)

2024

IAB MIXX Awards SilverBest Use of AI · “Scarlet” · source ↗

As published by the organising award shows, collected by IKAg.