What is Digi-motions specialised in?

Paid social, Search advertising (SEA), Organic social content, Social strategy & platform mix, SEO & GEO.

How big is Digi-motions?

Around 5 full-time equivalents (financial year 2025).

Review: Digi-motions

Q: Who are the clients of Digi-motions?

Among others Slaap Concept, Tuinen Henrik Boeckx, Helixe, VypcoPlus, Giro Gravel, Ducartis, KinePlus Aalst, Atelier Folie, Maximiliaan Koffie.

Sinds 2014 is Digi-motions actief als full-service bureau uit Erpe. De bezetting ligt rond 5 VTE. Ze werken rond social media, seo en paid media (sea/social/display). Het zwaartepunt ligt bij opdrachtgevers uit kmo's. Tot de publiek bekende klanten behoren Slaap Concept, Tuinen Henrik Boeckx, Helixe en VypcoPlus.

1

How this agency makes money

Revenue, margin and what an hour of work brings in. Everything on the earning side sits together here.

Revenue trendgross margin per financial year

20212022202320242025

Latest year: € 333.900 gross margin, growth -2,4% against a sector median of +1,7%.

Growing slower than the sector

MarginEBITDA / gross margin · value-added coverage

20212022202320242025

Digi-motionsSector median

EBITDA margin 27,5%, sector median 23,9%. Value-added coverage 1,39 (median 1,27).

Healthy margin

Revenue per headGross margin per FTE, against payroll cost

€ 63.000

Median (2025) € 78.251

Against a payroll cost of € 44.804 per FTE. The ratio between the two is the coverage rate above.

Below the median

Yield levelYield per hour worked, against payroll cost

€ 38

Median (2025) € 49

8.788 hours worked, 1.658 per FTE. Against that sits € 27 of payroll cost per hour worked, leaving € 11 for premises, equipment, depreciation and profit.

Below the median

No hourly rate follows from this. Gross margin is already net of services and sundry goods, which mixes rebilled production with the agency's own overhead, and the accounts do not say how many hours were billable. Deriving a rate from this systematically understates it.

2

Can the agency take a hit

Buffer, cash position and payment behaviour side by side, so you can see where they disagree.

Bufferequity in months of payroll

Buffer: 3,9 months (median 5,8 mo). Equity in the latest year: € 77.356.

Adequate buffer

Cash positionAvailable cash, and whether it covers short-term debt

Cash € 40.500. Liquidity ratio 0,82: current assets cover short-term debt not in full. Solvency 8,6%.

Not covered

Payment behaviourTowards suppliers and towards the NBB

Trade payables correspond to 48 days of supplier credit, sector median 54. The accounts were filed 195 days after closing; the legal deadline is seven months.

Pays and files on time

3

Signals and strengths

Events from the CBE and the Official Gazette over the past 24 months, plus positive markers derived from the figures.

Continuity

Points to ask about

Signals in the last 24 months

Zichtbaarheid verschoven · 1 Nov 2026 · Google Autocomplete
Zichtbaarheid verschoven · 1 Sep 2026 · Google Autocomplete
Sharp drop in equity · 30 Sep 2025 · NBB
The financial reserve shrank by more than 30% over two financial years. A dividend, buying out a partner and a loss-making year all look the same here. Ask which of the three it was.

Click a signal for a plain-language explanation. Each signal is a fact from a public source, without the agency's own context. Best to ask them directly.

What this agency does well

EBITDA margin above the sector median (27,5%)
Profitable in every one of the last 5 years
Value-added per euro of payroll above the sector median (1,39)
Margin per hour worked rose 2 years in a row
Equity was earned, not injected (reserves 76,4× the capital contributed)
Comfortable cash position: 62 days of payroll

Each point is a fact from the filed annual accounts, measured against the same thresholds and sector medians as the signals above.

4

All the figures

Reference material, not a starting point. Expand it if you want to read the series yourself.

5 financial years, 2021 to 2025Result, staff and balance sheet

	2021	2022	2023	2024	2025
Result
Gross margin	€ 220.480	€ 244.599+10,9%	€ 338.534+38,4%	€ 342.273+1,1%	€ 333.900-2,4%
EBITDA	€ 115.839	€ 67.287	€ 112.237	€ 75.150	€ 91.961
EBITDA margin	52,5%	27,5%	33,2%	22%	27,5%
Staff
FTE	3,6	4,5+25%	5,5+22,2%	5,7+3,6%	5,3-7%
Gross margin per FTE	€ 61.244	€ 54.355	€ 61.552	€ 60.048	€ 63.000
Payroll cost per FTE	€ 27.770	€ 38.982	€ 40.201	€ 43.194	€ 44.804
Balance sheet
Equity	€ 81.852	€ 94.017	€ 135.658	€ 140.816	€ 77.356
Cash	€ 63.858	€ 48.331	€ 99.493	€ 27.615	€ 40.500
Liquidity ratio	1,39	1,41	1,58	0,59	0,82

Payroll cost per FTE comes from the social report where available, otherwise from the Remuneration line. Both are gross costs including employer contributions.

What this factsheet does not know

How good the work is. Figures do not measure creativity, strategy or chemistry.
How the client portfolio is spread. Concentration is not in the accounts.
Freelancers and subcontractors are not in the FTE figures. An agency with 40 staff may in practice run with 70 people.
The figures cover financial year 2025, filed on 13/04/2026. At a fast-moving agency reality today may differ.

Based on publicly filed annual accounts (NBB) and official records (CBE, Belgian Official Gazette). An indication, not financial advice. Sector medians calculated on 2 Nov 2026. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.

What the agency actually does 5 services

Media

Paid social Search advertising (SEA)

Social, Influencer & Community

Organic social content Social strategy & platform mix

Digital Experience & Tech

SEO & GEO

Sector focus

Health & pharmaB2B servicesRetail & e-commerce

Publicly known clients

Slaap ConceptTuinen Henrik BoeckxHelixeVypcoPlusGiro GravelDucartisKinePlus AalstAtelier FolieMaximiliaan Koffie

Based on IKAg research and public sources. Incomplete or outdated? Let us know.

1

People 12 people mapped

Digital marketing is the engine: 4 of 12 profiles sit there. Within that core, Content Marketing, SEA and Analytics stand out. Notably, no declared strategists in sight — this agency would rather make than philosophise.

B

Bart

Co-founder, Sales & project manager

K

Kathleen

Co-founder, HR & project manager

B

Billie

Mental coach

D

Daphne

Web & Graphic designer

E

Elise

Senior content marketeer

F

Florian

Project Manager

I

Igor

Google ads specialist

J

Julie

Online marketeer

M

Margot

Copywriter

N

Nathan

Strategic & performance marketeer

S

Sam

Mental coach

S

Steff

Web designer & AI-researcher

Based on public profiles. Something wrong? Let us know.

2

Seniors or juniors?

Payroll cost per FTE is the best public proxy for a team's experience level. Higher is not automatically better, but it says something about who sits at the table.

Payroll cost per FTE

€ 44.804

-26% versus the median

Team composition

5,3 FTE

60% women
40% men

€ 44.804

Median Full-service bureau (2025) € 60.368All agencies (2025) € 62.294

Read with care. Directors and partners invoicing through a management company are not in the payroll cost. At small agencies this skews the picture downwards considerably.

3

Will your team stay?

Inflow and outflow from the social report. This series only counts people on the payroll: freelancers who invoice do not appear in it. A low figure therefore means two very different things, a stable permanent team or a small core with heavy outsourcing. A high figure usually points to short contracts. Compare only within the same type of agency.

Exits 2024

/

Median for this type of agency (2025): 31,1%

Inflow 2024

52,6%

20212022202320242025

Figures for financial year 2024: in 2025 this agency published no inflow or outflow.

Source: annual accounts and social reports (NBB), collected by IKAg. Financial year 2025. Calculations by IKAg; an indication, not financial advice. Sector medians based on financial year 2025: the last year for which nearly all accounts have been filed.